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What are the top metrics for event success?

What are the top metrics for event success?

Event evaluation can be tricky You’ll find tons of metrics and insights reported across all the event marketing platforms you use. They can help paint an overall picture of your event’s success, but some are MUCH more telling than others when it comes to event...

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So I have a mobile app for my event, now what?

So I have a mobile app for my event, now what?

Your event app is a way to ensure that all event information is provided clearly in one place; it means participants spend less time searching for information, and more time networking and learning. Ultimately, the app contributes to your attendee’s experience so they...

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How can I drive engagement on social media before my event?

How can I drive engagement on social media before my event?

In the months leading up to your event, social media — including Twitter, LinkedIn, Facebook, and other platforms—can help build engagement, commitment, and interest among registered attendees as well as potential new registrants. So how can you drive engagement on...

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When is the best time to start my event marketing campaign?

When is the best time to start my event marketing campaign?

The best time to start promoting your event was yesterday! Okay, maybe we’re being a little over-enthusiastic, but our point is that the earlier you start your event marketing campaign, the better. The best time to start my event marketing campaign For annual events,...

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