Putting on an event feels like being in a blizzard at times? Balancing deadlines, budgets, committees, exhibitors, attendees, suppliers, sponsors and venue staff, while keeping up with new event technology, overseeing meeting objectives, AND staying up to speed with an event industry that’s changing faster than ever – it can be dizzying, trust us, we know.

We know meetings and events. We know associations. We know meeting planners.

We also know what it takes to move your prospective attendee from awareness to consideration to registration to advocating your event. Since 2001, our strategies and creative campaigns consistently deliver results that meet and surpass our clients’ event attendance objectives. 

sensov/ is one of the few full-service digital marketing agency dedicated exclusively to marketing events. Work with us ONLY if you are ready to challenge the status quo, push the limits of existing event marketing campaigns, implement new event marketing ideas, and continue to be at the forefront of event technology.

Strategy + Execution

Every successful event starts with a thoughtful, detailed strategy. Our team develops a robust integrated event marketing strategy from the early stages of planning to monitoring and tracking progress, to reporting your event’s ROI.

Print + Digital Marketing

Are you struggling with brand awareness or looking to increase lead volume? Our digital event marketing services help meeting and conference planners exceed their event marketing objectives and achieve real results through multi-channel strategies, supported by data-driven conversion rate optimization. Some of our services include: intelligent email marketing, sponsorship, exhibit and advertising prospectus development, content marketing, digital marketing and advertising, SEO-optimized content development, event website audit and consulting, website hosting and maintenance, responsive website development, mobile app branding and management, and media relations planning and execution.

Influencer Marketing

49% trust peer recommendations. That’s a marketing game-changer and snöball is on a mission to democratize influence. Influencers are made up of our industry speakers, key opinion b leaders, subject matter experts, to boots-on-the-ground industry experts and exhibiting organizations with leading industry innovation. We help develop and implement your influencer marketing roadmap, create your scripts and storyboards, assist with art direction and create rich media and content assets.

Video Marketing

53% of customers engage with a brand after viewing video content on social media. Our team of event marketing experts takes video content to the next level by marrying the impact of influencer marketing and the power of visual storytelling. Through our intelligent influencer marketing campaigns, we identify your campaign’s most successful participants and strategically leverage their clout through engaging videos, enticing more attendees to engage with your content and take action. 

Content Marketing

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Creative Branding + Positioning

Attendees remember the engaging, creative elements of your event. They talk about the innovative, colourful aspects of education and networking with their colleagues when they return to their offices. When they consider registering again the following year, they reflect on the overall experience they had, and whether they think they can expect another phenomenal conference.

Social Media Marketing

We understand that your company’s success in social media requires a deep understanding of your event participants’ needs and their journey throughout all stages of the engagement cycle. We specialize in developing targeted, high quality content that serves to attract, engage and convert clicks to registrations. Leverage our expertise of traditional marketing, search marketing and social media and let us work for your brand, to improve direct website traffic, brand buzz and search engine rankings. We specialize in pre-campaign social media auditing, content strategy and calendaring, community management, monitoring and reporting, onsite event coverage, paid advertising campaigns, and blog content strategy and execution.

Print Collateral

Think before you print. There has been a dramatic shift in how much print material is produced for an event. We help you maximize the use of printed material and minimize the environmental impact.

our Work

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