Marketing Your Events for Niche Audiences
Not everyone is the perfect fit for your event. And when your products are as specialized as Ansys - a global leader in simulation software - you need to target your event marketing efficiently. This includes a careful and agile approach to event registrant conversion across multiple touchpoints and digital marketing channels. Join event marketing expert, Matthew Butter, for a deep dive on how referral, influencer, and partner marketing helped his team convert more attendees across 3 Ansys events. Bring your questions and let’s workshop solutions for better event marketing together!
About Matthew Butter
Matthew Butter has worked for amazing brands, including ESPN, NetApp, and for the past 3 years, Ansys. He’s a self-confessed digital marketing geek who loves social media just as much as he enjoys SEO. With a Master’s in Communications and an undergraduate in Journalism, Matthew is hyper focused on the effectiveness of communication strategies, especially for event registration conversions. Bring your event and digital marketing questions, because he’s just as passionate as you are about finding the best answers!