In a powerhouse collaboration, Snöball and Sessionboard are set to multiply your event’s reach with speaker-driven promotion!
The new 2-way API integration combines Sessionboard’s robust speaker and content management capabilities with Snöball’s peer-to-peer audience growth solution.
You can now leverage the power of your speakers to boost event attendance and engagement from pre-event buzz to post-event follow-up.
The integration helps organizers create a seamless workflow that transforms speakers into audience acquisition agents in both Sessionboard and Snöball platforms.
Speakers can now easily promote their session with their Snöball unique share link – it’s part of their task list within Sessionboard’s dashboard. Read on for the details.
Why speaker management and promotion are crucial for events 🧐
At its core, effective speaker management ensures the delivery of high-quality content that resonates with attendees and aligns with event objectives.
Consider this – do your speakers have the tools to engage with your attendees and promote their sessions?
Event organizers face a labyrinth of tasks when managing speaker programs. The call for speakers process alone demands countless hours sorting through spreadsheets, coordinating evaluations, and managing speaker communications.
Taking it a notch up to directly engage with event participants calls for tools that offer an easy and powerful way for both speaker management and marketing.
This is where the Snöball and Sessionboard integration offers a much-needed and time-saving solution.
How the integration works
With Sessionboard, you can streamline your entire speaker and content management process.
Speakers access a dedicated portal to upload all their essential information – contracts, headshots, bios, presentations, and more – all within clearly communicated deadlines.
You control the portal’s customization, from branding to content requirements, and automate communications, including submission statuses, deadline reminders, and confirmations via email or SMS.
You got your speakers lineup, now it’s time to turn them into promoters. Here’s how it works:
- Snöball automatically pulls approved speaker data from Sessionboard to generate personalized promotional assets. This scalable solution creates unique trackable links, allowing event marketers to monitor speaker promotion while saving time on asset creation.
- The speaker’s unique trackable share link syncs back to their Sessionboard profile task list. This makes it easy for speakers to find and use their link, maximizing promotional opportunities.
With personalized “Promote Your Session” links automatically generated in Snöball and synched back into Sessionboard, your speakers become your most effective advocates, reaching their networks and building organic buzz around your event.
“We are on a mission to help organizers optimize the incredible content they are generating at their events. Therefore integrating Sessionboard with a social sharing tool like Snöball allows our partners to leverage a powerful and cohesive marketing suite of technology, before, during and after their events. Which in-turn makes it so much easier to maximize the distribution of that content and drive more registrants to the event.” – Chris Carver, Co-Founder and CEO at Sessionboard.
“We are looking forward to working with the Sessionboard team. Speakers are one of the most influential assets in marketing events. Snöball capitalizes on that influence. We empower speakers with a personalized promotion kit (social media posts, personalized landing page, video invite), making it easy to co-market the event.
For the organizer, it saves time and provides visibility into the number of registrants speakers refer to the event. It made perfect sense to partner with Sessionboard’s easy to use platform, and amplify all speakers’ content and drive more registrants. With limited bandwidth and budgets, event organizers can now optimize their speaker management and event marketing process while increasing event visibility and attendance. ” – Rachel Stephan, Founder at Snöball.
Why we did this
- Time-saving: Automated speaker promotional link generation eliminates manual processes and ensures accurate, personalized sharing links for each speaker.
- Streamlined workflow: Simplifies the sharing process for speakers, and partners, maximizing participation in promotional campaigns.
- Increased event visibility: Leverage your speakers’ and sponsors’ professional networks through organic sharing to drive greater awareness and attendance.
- Measurable results: Track how effectively your speakers and sponsors drive registrations through detailed insights, conversion data, and audience mapping of their promotional efforts.
Bottom-line
The new Snöball and Sessionboard integration empowers you to create a truly engaging and impactful event experience by helping you leverage the influence of your speakers and streamline your workflow – driving real results.
For organizers, it simplifies workflows, effortlessly harnessing speaker influence for tangible results. Speakers enjoy an intuitive dashboard that guides them through every step, making session promotion effortless. Event marketers can expand their reach with speaker promotions and access analytics to identify top influencers and the best-performing marketing channels for attendee acquisition.
Intrigued? Get on a 17-min chat to unlock the potential of your speakers and supercharge your event marketing.
