How to amplify your event’s social proof with a Social Wall?
Imagine if you could showcase all the exciting chatter around your event at one place, creating a digital townsquare that keeps the buzz going and amplifies your social proof.
An online Social Wall is one such tool that aggregates social media content from attendees in real-time by tracking the event’s hashtag.
This creates an interactive hub that displays who is participating in your event and what they are sharing across different platforms.
It’s like a live stream of credible social narratives by your audience to drive engagement and registrations for your show.
Here’s the good news – at Snöball, we are offering a Social Wall as an add-on in our peer-to-peer event marketing solution suite. But more on that later.
Let’s explore more about this tool and how it can energize your event marketing with authentic social buzz.
What’s a Social Wall?
Remember the last time you saw #BarbieMoment or #SwiftErasTour exploding across your social feeds? That’s the power of event hashtags in action.
When you click on these hashtags, you dive into a world of behind-the-scenes peeks, fan reactions, and official updates all mixed into one exciting feed.
Now imagine a dynamic display of all such mentions of your own event from LinkedIn, Facebook, Twitter, Instagram embedded on the landing page of your event advocates, or the event website itself – that’s a Social Wall.
Your speakers are dropping teasers about their sessions, attendees sharing their AI-generated avatars (how fun is that?!), and sponsors showcasing their latest innovations.
Think of it as a digital heartbeat of your event, showcasing the excitement, conversations, and key moments as they happen.
These authentic moments and experiences create a whirlwind of social proof and drive FOMO: “If these industry peers find value here, I should too. This is where I need to be.”
How a Social Wall benefits your events
Maximize engagement
- Every time you set up a Social Wall with Snöball, it creates a window of excitement on your advocates’ landing pages. You can also add it to your event website. Think of it as installing digital billboards that automatically update with fresh, engaging content – each one drawing more eyes to your event and turning casual browsers into interested participants.
- Capture lightning-in-a-bottle moments as they unfold, from speaker and session promotions to sponsor giveaways and raffles.
Amplify social reach
- Watch your event’s buzz multiply as each shared post creates waves across attendee networks. Every new share, like or signup amplifies visibility, leading to greater event awareness.
- This organic growth fuels itself as each authentic post, photo, and comment serves as a powerful testimonial, building trust and credibility far more effectively than traditional marketing.
Boost brand visibility
- Your event’s narrative is crafted by your community with a Social Wall. Instead of repeatedly harping upon the event’s merits, you can simply showcase the online buzz and let social media be your brand ambassador.
- Sponsors gain valuable, authentic exposure with a Social Wall, connecting with real people in a way that traditional advertising often struggles to achieve. The organic nature of the platform fosters a sense of genuine engagement, amplifying the sponsor’s message through the voices of actual attendees.
Case Study - Expo! Expo! 2024
Snöball is featuring a Social Wall prominently on the landing pages of IAEE’s Expo! Expo! in Los Angeles (December 16-19, 2024). By showcasing the online conversation and excitement surrounding the event, this feature aims to encourage more sign-ups through social proof.
Bottomline
In a world where AI-generated content and voices are becoming more dominant, event marketing needs to feel more real, more alive.
That’s what a Social Wall does – transform audience chatter into compelling social proof and lead to more sign-ups for your shows.
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