Not everyone is the perfect fit for your event. And when your products are as specialized as Ansys - a global leader in simulation software - you need to target your event marketing efficiently. This includes a careful and agile approach to event registrant conversion across multiple touchpoints and digital marketing channels. Join event marketing expert, Matthew Butter, for a deep dive on how referral, influencer, and partner marketing helped his team convert more attendees across 3 Ansys events. Bring your questions and let’s workshop solutions for better event marketing together!