Event marketing learning blogs
RX debuts RX NOW to deliver smarter attendee and exhibitor experiences at live events
Snöcap’s weekly roundup: RX launches RX NOW at PGA Show 2026, Fairfest names Simon Press MD-International, and Clarion appoints Wayne Bishop Jr as EVP Energy.
How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
UFI, ICCA and EMECA unite to form the European Events and Exhibition Industry Alliance (EEEIA)
Snöcap’s weekly roundup: UFI, ICCA and EMECA form the EEEIA, Aviation Week wins six Neal Awards, and IAEE details Exhibitor Group integration.
Trade Show Executive Magazine celebrates Fastest 50 Awards, Data Center World wins coveted Rock Star award
Snöcap’s weekly events industry roundup: Data Center World wins TSE’s Rock Star Award, CEIR updates exhibitor benchmarks, and EIN launches sustainability guide.
Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.
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