Event marketing learning blogs

Informa posts 13.7% revenue growth in 2025 to record £4 billion
Snöcap weekly events roundup: Informa hits £4B revenue, Emerald grows 16%, ECA launches 2.0, and Middle East conflict threatens global events industry.

Middle East conflict triggers unprecedented disruption to global business events
Snöcap’s weekly events industry roundup: Gulf conflict disrupts global events, Terrapinn acquires FMS, and a new study ranks the world’s top exhibition markets.

Snöball spotlighted as one of Trade Show Executive Magazine’s event tech picks for February
Snöcap’s weekly events industry roundup: Snöball featured in TSE, RX Global names its first Global CMO, ExCeL London hits record growth and more.

“SC ruling is welcome news for the business and professional events industry”: ECA
This week’s Snöcap: Supreme Court strikes down Trump tariffs, Questex launches Q Connect, LVE expands West Coast, Messe Frankfurt grows in India, jobs and more.

Why Peer-to-Peer marketing delivers higher event ROI without increasing your budget
Flat budgets. Rising costs. Learn how peer-to-peer marketing boosts event ROI without increasing spend — and the data to back it up

Informa extends Cannes partnership, to deliver World AI Cannes Festival from 2027
This week’s Snöcap: Informa expands AI Cannes partnership, IAEE acquires Exhibitor Group, UFI launches learning hub, CTA names new CEO, jobs and more.
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