Welcome to Snöland!
How cool of you to drop by
Since 2017, we’ve been on a mission to ensure no marketer has to market alone. It takes a village, and we’re here to turn your people into your biggest promoters.
Ready to get to know us?
Snöball helps marketers reach and convert the “right” people with peer-driven marketing
- Referral Marketing for Events
- Referral Marketing for Associations
Rooted in event marketing
Rachel Stephan
Founder and Snöballer-in-chief
If you really knew me, you’d know that event marketing isn’t just a career for me; it’s been my world for 23 years.
Yet, Snöball? How did that came about?
While leading Sensov and marketing global events, I noticed a trend: people gravitate toward what their peers share and do. That’s when it hit me—we had to scale this, make peer-to-peer marketing measurable, and prove its impact.
Little did I know, we were shortlisted in almost every tech award in 2017 from IMEX, Event Tech Live to IBTM.
I kept going with Snöball in parallel as Sensov, up until 2019 when the pandemic hit. Everything went on pause, I decided then to go full force, 100% on Snöball.
Snöball was no longer just an idea, it became a product, a solution aligning perfectly with the
H2H marketing principle I had at Sensov: H2H: OUR VALUES SUMMARIZED IN A NUTSHELL. It is not a scientific formula but a personal one: Human 2 Human.
We believe in creating and maintaining human to human relationships and partnerships with our clients and our people. We are strong believers that businesses don’t work with businesses. People work with people. And we craft our event marketing tactics around this philosophy.
This journey that kicked off in 2017 – changed my life. And while it feels like we’ve done so much, I know there’s still a mountain to climb.
Rachel Stephan
We live by our values
People at the core
We recognize that people are at the heart of everything we do to achieve business goals:
- Foster a supportive and dynamic internal team environment,
- Build and nurture strong relationships with our clients and partners
- Create products that leverage the trust and influence of people
Crystal clear
Transparency is a core value in every facet of our operations both internally and externally.
We are dedicated to integrity and accountability.
Creativity and innovation
We combine our inventive spirit with a results-driven mindset, ensuring that every initiative we undertake is designed to deliver results.
Collaborative
We go above and beyond for our clients and team, delivering results while fostering a supportive and enjoyable collaboration.
We make it snö everywhere!
we support our clients wherever they are
Human 2 Human
People do business with people first. We put people first.
Rachel Stephan, Snöballer-in-chief
