Event marketing learning blogs
Event Retargeting with Advocate Audiences | Snöball
Visitors who arrive through a speaker’s post or an exhibitor’s message are warmer than ad clicks. Here’s how Snöball puts them in your own retargeting audiences, and how Premiere Orlando used the sharing data.
Meet Reel Snö: The First-Ever Video Advocacy Post. Only from Snöball.
Make event promotion more human with Reel Snö by Snöball! Turn speakers, sponsors, exhibitors, and attendees into on-brand video advocates.
15 Event Landing Page Examples to Learn From in 2027
Explore 15 event landing page examples and learn how to improve registration rates with clear messaging, compelling proof, smarter CTAs and practical tips.
MeasureUP 2026 Recap: Inside Our Event Marketing Lab
Bear built MeasureUP so the morning raised the questions and the afternoon handed them back to the room. We ran the Marketing Learning Lab after lunch and about forty event marketers told us what would actually get their advocates posting. Every table landed in the same place.
How to Create Social Campaigns People Actually Want to Share
Discover how to create social campaigns people actually want to share, from engaging event content and personalization to easy sharing and measurable results.
Still Time to Attend: 24 Marketing and Event Industry Shows You Can’t Miss in 2026
Discover 24 must-attend events for event professionals in 2026, from IMEX and IBTM World to UFI, ICCA, and Event Tech Live.
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