Event marketing learning blogs
MeasureUP 2026 Recap: Inside Our Event Marketing Lab
Bear built MeasureUP so the morning raised the questions and the afternoon handed them back to the room. We ran the Marketing Learning Lab after lunch and about forty event marketers told us what would actually get their advocates posting. Every table landed in the same place.
How to Create Social Campaigns People Actually Want to Share
Discover how to create social campaigns people actually want to share, from engaging event content and personalization to easy sharing and measurable results.
Still Time to Attend: 24 Marketing and Event Industry Shows You Can’t Miss in 2026
Discover 24 must-attend events for event professionals in 2026, from IMEX and IBTM World to UFI, ICCA, and Event Tech Live.
What Your Event’s Promo Codes Can Tell You About Attribution
Event promo codes can do more than offer discounts. Learn how they help track registrations, measure peer-to-peer marketing, and improve campaigns.
Top 4 Monetization Opportunities in Peer-to-Peer Event Marketing
Discover 4 monetization opportunities in peer-to-peer event marketing, from sponsored share cards and promo codes to campaign emails and Snöbank.
Snöball and Visit by GES Partner to Turn Event Registrants into Advocates
New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
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