Event marketing learning blogs
Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.
Apollo to acquire and merge Questex and Emerald in $1.5 billion+ B2B events deal
Snöcap’s weekly roundup: Apollo merges Questex and Emerald in a $1.5B+ deal, Easyfairs bids for Xpo Group, and Hyve brings POSSIBLE to Europe.
RX debuts RX NOW to deliver smarter attendee and exhibitor experiences at live events
Snöcap’s weekly roundup: RX launches RX NOW at PGA Show 2026, Fairfest names Simon Press MD-International, and Clarion appoints Wayne Bishop Jr as EVP Energy.
How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
UFI, ICCA and EMECA unite to form the European Events and Exhibition Industry Alliance (EEEIA)
Snöcap’s weekly roundup: UFI, ICCA and EMECA form the EEEIA, Aviation Week wins six Neal Awards, and IAEE details Exhibitor Group integration.
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