Let’s dig in ❆
Peer-to-peer marketing resource center
Chill
The Event marketers newsletter
This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.
Informa to Acquire Clarion Events for $2.96 Billion in Landmark Industry Deal
Snöcap this week: Informa agrees to buy Clarion for $2.96bn, ExCeL London appoints a new CIO, and IMEX America and UFI prepare for major events.
Sevinars
How HumanX Turns “Why Attend?” Into a Personalized Event Journey
In this Sevinar, HumanX’s Alex Anikeev shares how personalized attendee journeys can help turn a “Why attend?” into a reason to register.
Past sevinars:
watch them on demand
Case studies
Case studies
20,340
advocates mobilized
4,000
social shares (+122%)
6x ROI
1,323
Social shares
38.5%
Conversion rate
30x ROI
Industry: B2B food industry
64%
Advocates mobilized
20,198
Landing page views
Best use of tech award by TSNN
904
social shares
2,571
referral CTAs
36.3%
conversion rate
Industry: Healthcare
Peer-to-Peer
Marketing
2026 Benchmark Report
The 2026 Snöball Peer-to-Peer Benchmark Report reveals how mobilizing your community can boost registrations by up to 53.7% and account for as much as 13.2% of total attendance — all without increasing ad spend or adding stress.
