Let’s dig in ❆
Peer-to-peer marketing resource center
Chill
The Event marketers newsletter
This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.
IFES and IAPCO Expand Collaboration Around Sustainability and Workforce Development
Snöcap this week: IFES and IAPCO renew ties on sustainability, MeasureUp 2026’s biggest ideas, RX names UX chief, and a new network for veteran event pros.
Sevinars
6 Ways Informa Builds Sponsorships Sponsors Want to Renew
How does Informa create sponsorships sponsors renew? MK Granados shares 6 proven strategies for audience alignment, engagement, and retention.
Past sevinars:
watch them on demand
Case studies
Case studies
20,340
advocates mobilized
4,000
social shares (+122%)
6x ROI
1,323
Social shares
38.5%
Conversion rate
30x ROI
Industry: B2B food industry
64%
Advocates mobilized
20,198
Landing page views
Best use of tech award by TSNN
904
social shares
2,571
referral CTAs
36.3%
conversion rate
Industry: Healthcare
Peer-to-Peer
Marketing
2026 Benchmark Report
The 2026 Snöball Peer-to-Peer Benchmark Report reveals how mobilizing your community can boost registrations by up to 53.7% and account for as much as 13.2% of total attendance — all without increasing ad spend or adding stress.
