This article originally appeared on SmartMeetings

Event Tech Tribe—a collection of seven event tech companies focused on innovating the tracking, managing and reporting of attendee behavior—gathered for Unite, an event they called an “unconference” in Las Vegas on a hot summer day.

They downloaded with top customers about innovation, best practices and the features software would deliver in an ideal world. Here are some of the things Smart Meetings took away from the stickie-note-rich discussion.