This article originally appeared on MeetingsNet

snöball, a marketing tool planners can use to leverage event-influencers such as speakers, exhibitors, and sponsors to market meetings. Pitched by Rachel Stephan, chief snöballer, the tool planners a way to help influencers spread the word via automated email campaigns and pre-written social media posts, reward their most active influencers, and monitor results in terms of social mentions and landing page traffic.