Ansys Case Study
Event Size: < 2K Attendees | Campaign Results: 186 New Registrants
How Ansys IDEAS gained ideal event attendees through Snöball
Attendees referred the ideal registrants for Ansys Ideas 2022
Through a network of networks, registrants created a snöball effect
Some registrants for Ansys Ideas 2022 are very well-connected, and when put together, their network of networks created the perfect “Snöball” effect for Ansys.
One registrant drove 22 of their peers to register for the event!
Referrals came from every channel
Registrants referred their peers using their favorite, most regular channels. Resulting in new event registrations via social media, email, and WhatsApp.
Bottom line, using Snöball, Ansys was able to leverage the networks of their existing registrants to gain 186 additional registrants for Ansys Ideas 2022.
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