A content collaboration between Matchbox Virtual Media and Snöball, the Great Virtual Event Debate created a community! Check out how we used our own technology to drive pre-event promotion and post-event conversions.
Snöball activated our existing audience, based on their interests. We used them to drive over 200 new registrants to our virtual event – 35% of our captured attendees were new leads!
By creating an extended asset, the eBook, we were able to leverage our attendee’s professional network reach to further increase our lead generation.They shared, their connections downloaded, and our final lead capture numbers skyrocketed!
Tap into your people’s professional connections to drive a blizzard of registrations.
Take advantage of built-in sponsorship opportunities and monetize your Snöball campaign.
Turn Snöball campaign traffic into a captive audience pre-to-post event.