Snöball with more … umm personality.
Same widget. Flexible sharing options.
Events are not one story told one way.
They are made up of different voices, different moments, and different reasons people choose to share.
A speaker wants to highlight the session they worked months to prepare.
An exhibitor wants to invite the right audience to stop by their booth and meet them.
An attendee wants to bring along a peer.
Snöflex adds more flexibility to support those perspectives inside a single sharing experience.
What in the flex is Snöflex?
Snöflex takes the Snöball sharing widget to another level…
a more personal level.
Why? Because the core of peer-to-peer sharing is making it personal for your event community. The more personalized the share, the more likely your advocates will promote. But to get that personal has historically meant multiple campaigns, multiple audience segments, multiple links, and a whole lot of setup.
Not anymore.
Snöflex changes that.
Advocates can now:
- choose what (messaging) they’re sharing:
VIP invite, free pass, hosted buyer, etc… - choose who’s sharing (persona):
Speaker, exhibitor, attendee, Media etc.. - choose their language:
English, French, Spanish, Arabic, Chinese, etc..
More sharing choices drive more referrals, and more referrals = more registrations.
There are infinite ways to Snöflex your event marketing, here are a few ideas to get the snöball rolling:
Snöflex X Role
An exhibitor wants their booth and brand front and center.
A speaker wants their session called out clearly.
An attendee wants their name and company to be part of the message.
You set the personas.
Instead of creating separate campaigns for every persona,
Snöflex gives the advocate the choice to pick the message and graphic that fits who they are registering as. Snöflex dynamically incorporates advocate data such as:
- Name
- Company
- Job title
- Booth number
- Promo codes
- Speaker session
- Custom fields
Each share reflects the person behind it, automagically.
The result is advocacy that feels intentional and personal, not templated.
Snöflex X Language
A global event does not speak to everyone the same way, and it shouldn’t have to.
Snöflex speaks your advocate’s language.
A speaker in Dubai shares in Arabic.
An attendee in Manila shares in Filipino.
A partner in the US shares in English.
When a language is selected, the interface, copy, and graphic adapt instantly.
The experience feels native because it is.
Snöflex X Incentive
Some exhibitors extend a free pass to attend.
Others are exclusively sharing a VIP or hosted buyer opportunity.
Different offers deserve different distribution.
Snöflex allows multiple offers to live inside the same campaign, supporting both public sharing and private outreach without splitting efforts or tracking.
Snöflex X Moments
Snöflex lets advocates share their post-event takeaways in their own words:
highlights, reflections, photos, and “you should’ve been there” moments.
Because the event doesn’t end when people go home.
These shares keep the conversation going, amplify FOMO, and turn this year’s attendee experiences into the most credible promotion for next year’s event.
Snöflex X ??
We’ve avalanched into a whole new dimension of flexibility, and it’s only the tip of the iceberg.
Got an idea? Tell us how you would use Snöflex for your next event!
What’s next?
Snöflex is just the beginning of how we’re reinventing advocacy at scale.
Not more campaigns. Not more links. Not more noise.
But smarter and simpler ways to let people tell the story-their story-inside a system that stays measurable, structured, and brand-safe.
As we continue to build, you’ll see Snöflex go deeper across the attendee journey:
more moments to invite participation, more ways to reward meaningful sharing,
and more visibility into what actually drives registrations – not just clicks.
Because the future of event marketing isn’t about saying more.
It’s about giving the right people the flexibility to say it better.
Ready to flex your sharing strategy?
Snöflex is available as an advanced add-on for teams who want more personalization without more work.
PS: Already a Snöball client? Snöflex is ready for your next event. Talk to your account manager.
