PCMA Case Study
Event Size: < 1K Attendees | Campaign Results: 215 New Registrants
How PCMA gained 39% more attendees in less than 30 days with referral marketing
PCMA (before Snöball)
PCMA did well on their own, just like any other event organizer, they got to 71% of the registration goal that they had… without Snöball.
PCMA + Snöball
Instead of PCMA marketing repeatedly to every single registrant, with Snöball, registrants started to market to registrants. Speakers started to promote themselves. Sponsors were really engaged and helped promote the event.
PCMA's speakers snöballed the event with great success
The speaker influenced her fans and peers to register for the event.
When the speaker’s fans and peers shared that they were registered … their peers registered for the event as well. Creating a “Snöball” effect.
One speaker drove 1,000+ visitors to the event’s registration page through Snöball’s easy-to-use one-click promotion widget.
Speakers co-marketed the event and their sessions.
We call that win-win marketing.
Speakers, along with the event’ sponsors and attendees, generated FOMO via social media, email, WhatsApp, and Slack. With each marketing channel converting new registrants.
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