NHS ConfedExpo

June 12-13, 2024

Event Overview

NHS ConfedExpo is an annual conference and exhibition for the National Health Service (NHS) in England, organized in partnership by the NHS Confederation and NHS England. The 2024 edition of the show was held on June 12-13, 2024 at the Manchester Central Convention Complex. 

The brings together thousands of healthcare professionals, policymakers, and industry leaders to discuss and learn about healthcare advancements.

Snöball has been involved with the event since 2022, providing peer-to-peer marketing solutions to power brand visibility, drive attendee sign-ups and amplify social reach.

Delegates
0 +
Exhibitors
0 +
Speakers
~ 0
Sessions
0 +

How we
did it

We implemented a 19-week long Attendee Acquisition campaign.

This included campaigns in the run up to the event e.g. 4 weeks to go, 2 weeks to go, 1 week to go – creating a sense of urgency to push influencers to help promote the event.

18 Reminder campaigns were set up with multi-touchpoints and consistent CTAs – all designed to mobilize advocates at key stages leading up to the event.

Strategically timed referral campaigns at key moments (agenda launch, 1-month, 2-week marks) resulting in significant booking surges with each activation

Equipped speakers, exhibitors, and delegates with ready-to-share personalized promotional materials e.g. highlighting speaker profiles and sessions to empower effective and authentic sharing across their networks

Generated 930+ delegate bookings that would have otherwise been missed, directly attributable through the Snöball’s unique tracking capabilities

Provided comprehensive analytics on top-performing advocates and their sharing behaviors, enabling data-driven refinement of marketing strategies

Created compelling, non-monetary motivation systems that successfully encouraged stakeholder sharing and amplification

Mobilizing Participants

6,034

attendees mobilized

Meet Oliver, healthcare professional!

He just signed up to attend NHS ConfedExpo.
Oliver is instantly shown a personalized share page to invite peers and get more eyeballs om the event.

NHS attendee

Mobilizing
industry speakers

562

Speakers and session leads mobilized

Meet Victoria and Matthew, both speakers!

They’re both set to speak at NHS ConfedExpo. An email from Snöball hands them an easy to share personalized toolkit so they can spotlight their multiple sessions and spread the word in their network.

Mobilizing
Exhibitors

116

Exhibitors and session supporters mobilized

Meet Kasmia, healthcare exhibitor!

She’s set to exhibit at NHS ConfedExpo.
Kasmia gets a  custom promo kit from Snöball with trackable links, helping her invite prospects and showcase her stand.

Peer-to-peer
marketing campaign
performance

For the third consecutive year, Snöball’s peer-to-peer event marketing solutions helped the NHS expand their awareness and outreach to a highly niche audience. This sustained momentum translated into higher-quality registrations, deeper stakeholder participation, and a growing community primed for future NHS initiatives.

Here’s a look at the highlights:

Event in numbers

37.1%

Social shares on LinkedIn

81.97%

Attendee adoption rate

12,707

Landing page views

53.5%

Email click rate

CLIENTS LOVE US. WE DO TO

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