June 12-13, 2024
904
Social shares
2,571
Referral CTAs
36.28%
conversion rate
Industry: Healthcare
CASE STUDY
Snöball mobilizes 6,712 healthcare professionals to deliver 37% registrations and 6X ROI
June 12-13, 2024
Event Overview
NHS ConfedExpo is an annual conference and exhibition for the National Health Service (NHS) in England, organized in partnership by the NHS Confederation and NHS England. The 2024 edition of the show was held on June 12-13, 2024 at the Manchester Central Convention Complex.
The brings together thousands of healthcare professionals, policymakers, and industry leaders to discuss and learn about healthcare advancements.
Snöball has been involved with the event since 2022, providing peer-to-peer marketing solutions to power brand visibility, drive attendee sign-ups and amplify social reach.
How we
did it
We implemented a 19-week long Attendee Acquisition campaign.
This included campaigns in the run up to the event e.g. 4 weeks to go, 2 weeks to go, 1 week to go – creating a sense of urgency to push influencers to help promote the event.
18 Reminder campaigns were set up with multi-touchpoints and consistent CTAs – all designed to mobilize advocates at key stages leading up to the event.
Strategically timed referral campaigns at key moments (agenda launch, 1-month, 2-week marks) resulting in significant booking surges with each activation
Equipped speakers, exhibitors, and delegates with ready-to-share personalized promotional materials e.g. highlighting speaker profiles and sessions to empower effective and authentic sharing across their networks
Generated 930+ delegate bookings that would have otherwise been missed, directly attributable through the Snöball’s unique tracking capabilities
Provided comprehensive analytics on top-performing advocates and their sharing behaviors, enabling data-driven refinement of marketing strategies
Created compelling, non-monetary motivation systems that successfully encouraged stakeholder sharing and amplification
Mobilizing Participants
6,034
attendees mobilized
Meet Oliver, healthcare professional!
He just signed up to attend NHS ConfedExpo.
Oliver is instantly shown a personalized share page to invite peers and get more eyeballs om the event.
Mobilizing
industry speakers
562
Speakers and session leads mobilized
Meet Victoria and Matthew, both speakers!
They’re both set to speak at NHS ConfedExpo. An email from Snöball hands them an easy to share personalized toolkit so they can spotlight their multiple sessions and spread the word in their network.
Mobilizing
Exhibitors
116
Exhibitors and session supporters mobilized
Meet Kasmia, healthcare exhibitor!
She’s set to exhibit at NHS ConfedExpo.
Kasmia gets a custom promo kit from Snöball with trackable links, helping her invite prospects and showcase her stand.
Peer-to-peer
marketing campaign
performance
For the third consecutive year, Snöball’s peer-to-peer event marketing solutions helped the NHS expand their awareness and outreach to a highly niche audience. This sustained momentum translated into higher-quality registrations, deeper stakeholder participation, and a growing community primed for future NHS initiatives.
Here’s a look at the highlights:
Event in numbers
37.1%
Social shares on LinkedIn
81.97%
Attendee adoption rate
12,707
Landing page views
53.5%
Email click rate
CLIENTS LOVE US. WE DO TO
Emma WalterEvent Marketing Manager, NHS Confederation
