
20,340
Advocates mobilized
4,000
Social Shares (+122%)
6x ROI
Industry: B2B Show
CASE STUDY
Snöball mobilizes 20,340 beauty professionals and helped achieve an 18% attendance increase!

Event Overview
How we
did it
Maximized our runway
We implemented the Premiere Orlando 2024 campaign three months prior to the event, compared to just a few weeks last year. This allowed us to build momentum, fine-tune our approach, and engage with the audience more effectively.
Pre-campaign analysis
First, we held a strategic onboarding call to analyze data from the previous year's event. This allowed us to identify successes and areas for improvement.
Incentived top promoters
We introduced targeted incentives for influencers to boost engagement and create sustained levels of excitement among their followers
Maximized our runway
We implemented the Premiere Orlando 2024 campaign three months prior to the event, compared to just a few weeks last year. This allowed us to build momentum, fine-tune our approach, and engage with the audience more effectively.
Mobilizing Participants
19,773
attendees mobilized
Meet Doan, beauty professional!

Mobilizing
Educators
229
Educators mobilized
Meet Heather, beauty educator and speaker!

Mobilizing
Exhibitors
338
Exhibitors mobilized
Meet Pelin, beauty brand exhibitor!

Peer to peer
marketing Campaign
Performance
- SMS sharing increased from 16% to 19%.
- 46,846 email engagement averaging 55.8% open rate
- Instagram social shares were the highest at 27.5%, followed by Facebook messenger (22.8%), SMS (16.3%), WhatsApp (10%) and Email (8.6%).

Year over year growth
18%
2x
121%
6X
CLIENTS LOVE US. WE DO TO



Erin McdonaldMarketing Director | Premiere Show Group