June 1-3, 2024

Event Overview

Orlando Premiere is the leading professional beauty industry tradeshow in the US, bringing together the brightest minds and hottest trends in the world of hair, makeup, nails, and more.
The show features educational seminars, live demos and interactive workshops by industry experts. Event participants get the opportunity to network with top brands, discover cutting-edge products, and gain insights into the latest techniques and trends.
Attendees
0
Brands Exhibiting
0 +
Educators & Influencers
0 +
Education Classes
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How we
did it

Crafted a laser-focused peer to peer marketing strategy to optimize digital engagement

Maximized our runway

We implemented the Premiere Orlando 2024 campaign three months prior to the event, compared to just a few weeks last year. This allowed us to build momentum, fine-tune our approach, and engage with the audience more effectively.

Pre-campaign analysis

First, we held a strategic onboarding call to analyze data from the previous year's event. This allowed us to identify successes and areas for improvement.

Incentived top promoters

We introduced targeted incentives for influencers to boost engagement and create sustained levels of excitement among their followers

Maximized our runway

We implemented the Premiere Orlando 2024 campaign three months prior to the event, compared to just a few weeks last year. This allowed us to build momentum, fine-tune our approach, and engage with the audience more effectively.

Mobilizing Participants

19,773

attendees mobilized

Meet Doan, beauty professional!

He just signed up to attend Premiere Orlando. He is immediately prompted to share and invite his peers for a chance to win a $150 gift card.

Mobilizing
Educators

229

Educators mobilized

Meet Heather, beauty educator and speaker!

She’s set to speak at Premiere Orlando. She received an email via Snöball prompting her to record a video invite and share with her community for a chance to win a $150 gift card.

Mobilizing
Exhibitors

338

Exhibitors mobilized

Meet Pelin, beauty brand exhibitor!

She’s set to exhibit at Premiere Orlando. She received an email via Snöball prompting her to record a video invite and share with her community for a chance to win a $150 gift card.

Peer to peer
marketing Campaign
Performance

Harnessing 10 out of 13 social channels helped massively boost attendee activation and drove unprecedented engagement levels at Orlando Premiere 2024.
Attendees were the most active in sharing with a 93.6% adoption rate.

Year over year growth

Our multi-pronged approach to ramp up event promotions delivered exceptional outcomes, showcasing substantial growth in engagement and attendance.

18%

Attendance increase with 52,000 show visits from attendees.

2x

Doubled social sharing to 4000 vs 1800 last year.

121%

Landing page views increased from 15,000 to 125,000.

6X

Achieved a SIX times return on investment (ROI).

CLIENTS LOVE US. WE DO TO

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