Sep 3-6, 2025
294
Social shares
269
Referral CTAs
6,772
Landing page views
Industry: Healthcare
CASE STUDY
Peer-to-peer marketing activates 1,842 health care professionals at SAWC Fall 2025 with a 14.5% share-to-conversion rate
Sep 3-6, 2025
Event Overview
SAWC Fall (Symposium on Advanced Wound Care – Fall) is a leading clinical education conference for wound care professionals, organized by HMP Global, bringing together clinicians, researchers, speakers, exhibitors, and solution providers focused on advancing wound care practices.
SAWC Fall 2025 took place from September 3–6, 2025, in Las Vegas, and featured a comprehensive educational program alongside an exhibition. The event included an education track by NPIAP, reinforcing its clinical and professional focus.
For SAWC Fall 2025, Snöball’s peer-to-peer marketing solutions were used to extend event visibility by activating registered participants to promote their attendance within trusted professional networks.
How we
did it
Snöball powered a 10-week attendee acquisition campaign designed to mobilize speakers, attendees, and exhibitors as event advocates.
The campaign focused on:
- Encouraging participants to confirm and promote their attendance
- Providing pre-built, compliant sharing content
- Enabling advocates to invite peers directly to register
The campaign launched on June 17, 2025, and followed a structured, multi-touch approach.
A total of 16 reminder campaigns were deployed across pre-event touchpoints, with consistent calls to action aligned to key milestones in the lead-up to SAWC Fall 2025.
Activated multiple stakeholder groups including attendees, speakers, and exhibitors.
Provided frictionless sharing across professional and messaging channels.
Maintained consistent messaging and CTAs throughout the campaign lifecycle.
Mobilizing Participants
1,618
attendees mobilized
Meet Tony, a healthcare professional!
He has just signed up to attend SAWC Fall 2025.
Tony is instantly shown a personalized share page to invite peers and get more eyeballs on the event.
Mobilizing
industry speakers
96
Speakers mobilized
Meet Windy Cole, a healthcare industry speaker!
She is set to speak at SAWC Fall 2025. Windy gets a personalized toolkit through which she can invite her network to sign up for the event and attend her session.
Mobilizing
Exhibitors
128
Exhibitors mobilized
Meet Jenifer, a healthcare exhibitor!
She is set to exhibit at SAWC Fall 2025 with NATROX Wound Care.
Jenifer gets a custom promo kit from Snöball with trackable links, helping her invite prospects and showcase her booth.
Tech stack
For SAWC Fall 2025, Snöball integrated with Swoogo for registration and Cadmium for speaker and session data. The API connections kept advocate assets and event pages aligned with live event information, reducing manual updates and data mismatches.
Event in numbers
31.4%
Referrals through LinkedIn, followed by Email (18.1%) and Facebook (17.1%)
14.5%
Share-to-conversion rate
6,772
Landing page views
3,518
Total email engagements (Open rate 51.7%, Click rate 8.3%)
CLIENTS LOVE US. WE LOVE THEM TOO
NameDesignation, HMP Global
