Oct 15-17, 2024
Powering Insurance Tech Buzz
64%
Advocates mobilized
20,198
Landing page views
Best use of tech award by TSNN
Industry: InsurTech
CASE STUDY
Snöball mobilizes 64% insurtech industry professionals with 2000+ CTA referrals!
Oct 15-17, 2024
Event Overview
ITC Vegas, or InsureTech Connect Vegas, is a leading conference by Clarion Events that focuses on technology’s role in the insurance industry.
It gathers industry leaders, startups, and investors to explore trends and innovations.
The event features keynotes, panels, workshops, and networking opportunities, promoting collaboration and advancements in insurtech.
At the 2024 edition of the show, Snöball introduced a unique AI Portrait Avatar that transformed attendees and speakers into space-themed characters.
This creative feature aligned with ITC’s innovative branding, boosting social sharing and peer referrals through personalized content.
How we
did it
To amplify the “Universe of Possibilities” theme and maximize engagement, Snöball implemented two key initiatives:
- Hyper-personalized branding through AI-generated astronaut avatars.
- Strategic social amplification across 13 diverse channels.
This dual approach aimed to create a cohesive and far-reaching campaign, driving pre-event excitement and expanding audience participation.
Conception of AI Portrait Avatars - creating awe and wonderment for event participants
When ITC Vegas unveiled its 2024 theme "Universe of Possibilities - At the Frontier of Insurance Innovation," Nicole Peck, President of ITC Vegas and EVP of Clarion Events North America, saw an opportunity to create something extraordinary.
"Space exploration perfectly symbolizes what ITC Vegas stands for - pioneering spirit and the drive to venture into uncharted territories," said Nicole. "Just as astronauts push boundaries, our event celebrates insurance innovators who dare to reimagine the future."
Nicole approached Snöball with a unique challenge: create personalized astronaut-themed avatars for all event participants. Snöball responded by developing a bespoke AI Portrait Avatar feature, enabling speakers, advisory board members, sponsors, and delegates to transform into spacefaring pioneers.
The initiative exceeded expectations, with hundreds of participants sharing their astronaut avatars across social media platforms, creating a pre-event buzz that translated into double-digit growth in engagement scores.
Through this collaboration, Snöball demonstrated its ability to transform an imaginative concept into a powerful marketing tool that amplified ITC's brand message and community engagement.
Mobilizing Participants
3,689
attendees mobilized
Meet Rick, Insurance tech professional!
He just signed up to attend ITC Vegas.
Snöball instantly beams him a personalized tool kit complete with a custom astronaut avatar to rally fellow space hitchhikers.
Mobilizing
Speakers
530
Speakers mobilized
Meet Fiona, digital insurance strategist and speaker!
She’s set to speak at ITC Vegas. She gets a slick custom toolkit with video invitation tools and a space explorer avatar to mobilize her network and spotlight her session.
Mobilizing
Sponsors
1,648
Sponsors mobilized
Meet Sophia, insurtech sponsor!
She’s supporting ITC Vegas.
Sophia pulls her team and peers into the orbit through a galaxy-themed promo kit from Snöball – complete with trackable links, branded graphics, and astronaut flair.
Powering up brand awareness and registrations
Snöball’s AI Portrait Avatar and social amplification transformed ITC 2024 attendees into powerful brand advocates, delivering exceptional growth in engagement and attendance.
The campaign results speak for themselves:
- Community engagement: 64% of participants became active brand ambassadors
- Email performance: 17,093 email interactions with a 49% open rate
- Social media impact: 1,071 social shares
- Digital footprint: 20,198 landing page views
- Registration success: 2,129 referrals with 5% conversion to paid delegates
By combining AI innovation with social advocacy, Snöball created a dynamic, community-driven campaign that significantly boosted ITC’s brand presence and attendance.
Best use of tech award at the 14th TSNN Awards
Snöball won TSNN’s Technology Innovation Award for transforming ITC Vegas 2024’s marketing through AI-generated astronaut avatars.
By integrating AI-generated avatars with the event’s space exploration theme, Snöball enabled widespread peer-to-peer promotion across social platforms, significantly amplifying event visibility and attendee engagement.
CLIENTS LOVE US. WE DO TO
We were inspired by the awe and wonder of space exploration and as an event that has always been at the frontier of insurance innovation, what better way to encapsulate that founder spirit and desire to conquer the unknown - than space. It’s a great analogy for the innovation in insurance that is celebrated at ITC Vegas. When the team announced the theme, it was pervasive throughout all communications, collateral, and brand assets. The team also utilized avatar headshots of themselves for the entirety of the campaign looking like their best astronaut selves.
We approached our social amplification partner, Snöball ,and asked them to make it possible for all our speakers, advisory board members, sponsors and delegates to create and share their best astronaut versions of themselves. Hundreds of participants took advantage of this and social feeds were peppered with fun space imagery in the weeks leading up to the event. The buzz generated in advance added to the outstanding delivery of this campaign continuation onsite and early indicators show increased double-digit scores and elevation of importance of the event."
Nicole PeckPresident, ITC Vegas | EVP, Clarion Events North America
