Peer-to-Peer Marketing
2024 Benchmark Report
The first ever Peer-to-Peer Marketing Benchmark Report reveals how mobilizing your audience can skyrocket your event’s visibility by 51% and achieve conversion rates of 31.7% – without breaking the bank or loosing sleep.
New Research
Expanding your reach with minimal lift
This report is the result of thorough data analysis conducted on various events throughout 2023 using our proprietary platform data.
- Discover how to effectively measure your P2P Marketing efforts.
- Learn which types of events benefit the most from P2P marketing strategies.
- Identify your top advocates and learn how to attract and motivate them to spread the word far and wide.
Explore the power of P2P!
Here’s a glimpse of what you’ll learn:
What is P2P marketing?
Gain insights into what referral marketing is and how it can effectively expand your event reach.
Is P2P marketing right for my event?
Discover which types of events benefit the most from referral marketing strategies.
Who are my top advocates?
Learn how to identify and incentivize your most valuable advocates to maximize event promotion.
Which social channel performs best?
Find out the top strategies for expanding your event reach with minimal effort.
Why peer-to-peer marketing?
We’ve all been there, year over year; getting the right people to register for your event is a challenge, especially when it comes to getting them to register early.
Here’s a thought…
What if you transform your attendees, speakers and partners into active promoters of your events. Implement peer-to-peer referral into your event marketing strategy to boost ticket sales and expand your audience.
This Peer-to-peer Referral benchmark report will give you crystal clear data about the effectiveness of this strategy to boost attendance.
Say goodbye to guesswork and hello to data-driven decision-making.
Rely on crystal-clear data analytics
High engagement
- 50.82% email open rate
- 28.95% click-through rate
Wide reach
- 25% audience engaged through shares
- 11-to-1 views-to-shares ratio
Strong conversions
- 31.70% share-to-registration rate
- Add up to 33% new attendees from P2P
“Referral marketing has been a game-changer in our event marketing strategy over the last 2 years. Not only has it helped us to increase our delegate numbers, but we have also seen a significant increase in event awareness.
We have found that most referrals occur through personal channels such as email and WhatsApp. This ‘behind-the-scenes’ sharing was previously invisible to us, and Snöball’s analytics have been instrumental in revealing these patterns. This will help us to shape our campaigns in the future.” –
We have found that most referrals occur through personal channels such as email and WhatsApp. This ‘behind-the-scenes’ sharing was previously invisible to us, and Snöball’s analytics have been instrumental in revealing these patterns. This will help us to shape our campaigns in the future.” –
