7 Power Plays to Convert Your Email Marketing and Boost Conversion Rates

In today’s digital landscape, email marketing remains a timeless tool for driving conversions and achieving impressive results. According to a study by Campaign Monitor, email marketing yields an average ROI of $38 for every $1 spent.

Whether you’re an experienced marketer or just stepping into the world of online promotion, mastering email marketing can revolutionize your conversion rates. In our discussion with Jay Schwedelson, founder of SubjectLine.com and Rachel Stephan, we dive into 7 strategies to help you harness the power of email marketing for live events. By providing valuable content, leveraging speakers and creating engaging event experiences, you can entice your audience to take action and boost your conversion rates.

1. Drive Engagement with Compelling CTAs

Craft personalized Call-to-Actions (CTAs) to increase click-through rates and drive conversions effectively. Instead of using generic phrases like “Register Now,” personalize your CTAs with first-person language to evoke excitement and encourage action among your audience.

CTA button

2. Optimize Your "From" Field

Don’t overlook the importance of the “From” field in your email marketing campaigns. By personalizing the sender’s name to resonate with your audience and reflect your offer, you can increase open rates as well as engagement.

3. Segment Your Audience Effectively

Tailor your email content to specific audience segments based on factors like attendance history, content consumption, and engagement levels. According to Mailchimp, segmented email campaigns result in a 14.31% higher open rate compared to non-segmented campaigns. Learn how segmentation enables targeted messaging that resonates with your audience’s interests.

4. Embrace Unsubscribes as a Positive Metric

Contrary to popular belief, unsubscribes can be a positive indicator of engaging content. By focusing on providing valuable and relevant information to your audience, you can attract and retain subscribers who are genuinely interested in your offerings.

Opt out

5. Emphasize Timely and Frequent Communication

Adapt your email communication strategy to the type of event and audience preferences. For virtual events, a more aggressive approach closer to the event date can drive registrations, while in-person events may benefit from early bird promotions and local outreach.

6. Embrace Personality in Your Marketing

Differentiate your brand from competitors by injecting personality into your emails. Explore the benefits of authenticity and humanizing your brand to establish deeper connections with your audience. 86% of consumers claim that they are willing to share their email address for personalized experiences and special incentives.

7. Don't Wait for Perfection - Send More, Not Less

Perfectionism can be a roadblock to effective email marketing. Embrace the mantra of progress over perfection and focus on consistently delivering value to your audience. Don’t be afraid to experiment, iterate, and optimize your email campaigns for maximum impact.

Bottom line

Email marketing remains a powerful tool for driving conversions and engaging with your audience in today’s digital landscape. Implementing these 7 strategies and insights from industry experts like Jay Schwedelson and Rachel Stephan can elevate your email marketing efforts and yield tangible results in your marketing efforts. 

Find out how Snöball can add up to 30% more registrants to your events.
Let’s have a 17 minutes chat.

About Jay Schwedelson

Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country. Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.

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