Enterprise-scale registration with peer-to-peer growth built in.
Cvent powers your registration. Snöball turns every registrant into a growth channel. Together, the most trusted platform in events becomes the most effective at filling them.
Cvent runs your event. Snöball makes it spread.
Cvent is the system of record for enterprise events — registration, attendees, speakers, sponsors, exhibitors. That depth of data is what makes Snöball powerful, because every record becomes a personalized advocate.
Every record becomes an advocate
Cvent's full participant data — attendees, speakers, sponsors, exhibitors — flows into Snöball automatically. Each one gets their own personalized share, no manual setup required.
Real-time sync, not stale snapshots
When something changes in Cvent — a new registrant, an updated session, a confirmed sponsor — Snöball reflects it instantly. Your campaign stays accurate from launch to wrap.
Attribution that flows both ways
Referral data flows back to Cvent registrant records, so you see the full attribution picture inside the platform your team already lives in.
One platform of record. Compounding registration.
Give every speaker and exhibitor a page built for them.
When enabled, every speaker and exhibitor pulled from Cvent gets their own custom landing page — with a personal video message, their specific event details, and a one-click registration path for their audience.
Your attendees are your best growth channel. Start using them.
Snöball gives every attendee, speaker, sponsor, and exhibitor in Cvent their own branded sharing link — tracked from the first click to the final registration.
Four steps. Zero extra lift.
Someone registers
Cvent handles the registration flow — forms, confirmations, integrations with your CRM. All the enterprise event fundamentals.
Snöball activates instantly
Right after registration, Snöball surfaces a personal sharing prompt. The registrant gets their own trackable link — no setup, no friction.
Sharing keeps going
Their link stays live. Snöball sends reminders and keeps sharing accessible — so the word spreads before, during, and after the event.
Attribution flows back to Cvent
Every share, click, and resulting registration is tracked — and the data syncs back into Cvent registrant records, so attribution lives where your team reports from.
Make your Cvent investment work harder.
See how Snöball and Cvent turn your event of record into a growth engine.
