Smarter event marketing starts here
Practical guides, real benchmarks and proven strategies for growing your event, plus how peer-to-peer advocacy helps you reach more of the right people.
New guide
How to Promote Your Event with Advocate Video
Turn your speakers, sponsors, exhibitors and attendees into your best pre-event channel. Real trust data, tips by role, and how to run it at scale.
The library
More guides for event marketers
Speaker advocacy
Speaker Advocacy Guide
Learn how to turn your speakers into your biggest promotional channel with proven advocacy tactics.
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Complete guide
Peer-to-Peer Event Marketing: The Complete Guide
The complete playbook for building a peer-to-peer referral engine that drives real registrations.
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Playbook
Event Landing Page Playbook
Everything you need to design landing pages that convert visitors into registrants.
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Benchmarks
The 2026 Cost Per Registration Guide for Event Marketers
Benchmark your CPR and find practical ways to lower acquisition costs across your campaigns.
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