Major trade shows scale on A2Z. They grow with Snöball.
Personify A2Z manages exhibitors at the scale of major conventions. Snöball turns every one of those exhibitors into a personalized advocate — across halls, floors, and thousands of booths.
A2Z handles the complexity. Snöball drives the growth.
Major shows run on A2Z because it handles multi-hall, multi-floor complexity. Snöball plugs into that depth — pulling exhibitor data, booth assignments, and company details into personalized shares across thousands of advocates.
Multi-hall, multi-floor personalization
Whether your show has one hall or twelve, every exhibitor share is accurate to their specific booth — hall, floor, number, all pulled from A2Z.
Exhibitor scale, automated
Thousands of exhibitors? No problem. Snöball generates personalized shares for every one of them automatically — no team time spent on setup.
Custom invite messaging per exhibitor
Each exhibitor gets a share tailored to them — booth, company, and a personal invitation. Their network sees a real invite, not a generic blast.
Thousands of exhibitors. One automated advocacy program.
Give every exhibitor a page built for them.
When enabled, every exhibitor pulled from Personify A2Z gets their own custom landing page — with a personal video message, their specific booth details, and a one-click registration path for their audience.
At trade show scale, advocacy can't be manual. We made it automatic.
Snöball pulls every exhibitor in A2Z into a personalized share — booth, hall, company, custom invite. Tracked from first click to final registration.
Four steps. Zero extra lift.
Exhibitor data lives in A2Z
A2Z handles exhibitor management at convention scale — booths, halls, floors, company data. The system of record for major trade shows.
Snöball activates every exhibitor
Personalized shares are generated for each one — booth number, company, custom invite, all pulled from A2Z. Automatic, no team lift.
Their networks register
Each exhibitor's buyers and prospects see an invite tailored to that exhibitor — and they register knowing exactly which booth to visit.
Attribution per exhibitor
You see which exhibitors drove registrations — the data you need for renewals, sponsorship upsells, and case-study material.
Run advocacy at convention scale.
See how Snöball and Personify A2Z turn thousands of exhibitors into compounding registrations.
