Conversions from pre-event to post-event Paid vs. Free Debate
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The Paid vs. Free Case Study
Our own snöball, our own success
A content collaboration between Matchbox Virtual Media and Snöball, the Great Virtual Event Debate created a community! Check out how we used our own technology to drive pre-event promotion and post-event conversions.
The Storm: Pre-event
Snöball activated our existing audience, based on their interests. We used them to drive over 200 new registrants to our virtual event – 35% of our captured attendees were new leads!
673 Registrants
Snöball drove 269% more leads than expected!
542 Real-Time Comments
250 live attendees averaged over two posts to chat each!
2,321 Landing Page Views
Our influencers spread the word to over 2,000 unique viewers!
The numbers really spoke for themselves. We had 673 registrants for the event, which was literally double any other “Matchbox Original" event we had held in the past.
Arianna Rehak, CEOMatchbox Virtual Media 
The Snöfall: Post-event
By creating an extended asset, the eBook, we were able to leverage our attendee’s professional network reach to further increase our lead generation.They shared, their connections downloaded, and our final lead capture numbers skyrocketed!
447 Impressions
Audience members helped share our post-event eBook to their networks!
12.7% Conversion Rate
Our post-event eBook campaign drove nearly 50 extra leads.
7% Post-event growth
We engaged our attendees and captured new audience members!
Unleash the power of peer-to-peer influence to promote your event and content.
Grow event attendance
Tap into your people’s professional connections to drive a blizzard of registrations.
Increase sponsorship revenue
Take advantage of built-in sponsorship opportunities and monetize your Snöball campaign.
Monetize your data
Turn Snöball campaign traffic into a captive audience pre-to-post event.