Peer-to-peer growth, finally visible in your event intelligence.
Bear IQ unifies your event data. Snöball's referral and advocacy data flows into that picture — so peer-driven growth shows up alongside marketing, sales, and operations metrics in one connected view.
Bear IQ tells the story. Snöball adds the growth chapter.
Your event data is scattered across registration, marketing, CRM, and operations. Bear IQ unifies it. Snöball makes sure your peer-driven referral and advocacy data is part of that unified picture.
Advocacy data in your central view
Snöball's referrals and attribution feed into Bear IQ alongside your other event data — so peer-to-peer growth lives in the same dashboard your team already uses.
Compare advocacy to other channels
See peer-driven registrations next to paid marketing, organic, email, and direct — and know exactly which channel is delivering the best ROI.
Year-over-year advocacy tracking
Bear IQ tracks events across years. Your advocacy data joins that long view — so you can prove peer-to-peer's compounding impact over time.
Peer-driven growth, measured at intelligence scale.
Your peer-to-peer impact deserves to be measured properly.
Snöball captures every share, click, and referral. Bear IQ makes that data part of the bigger picture — so advocacy lives in your event intelligence, not in a silo.
Four steps. Zero extra lift.
Advocates share
Snöball gives every attendee, speaker, and exhibitor their own personalized share. Every click and resulting registration is tracked per person.
Data flows into Bear IQ
Referral and attribution data syncs into Bear Analytics alongside your other event data — registration, marketing, CRM, operations.
You see the full picture
Bear IQ shows you exactly how peer-to-peer compares to every other channel — and which advocates moved the needle most.
Decisions get smarter over time
Year-over-year intelligence means your advocacy strategy compounds. You know what worked, who drove it, and where to invest next.
See peer-to-peer in your event intelligence.
See how Snöball and Bear Analytics turn advocacy data into actionable event intelligence.
