Your content contributors are your most credible advocates. Activate them.
Cadmium manages your content collection. Snöball turns every speaker, presenter, and contributor into a personalized advocate — activated inside the same workflow that gathers their materials.
Cadmium gathers the content. Snöball gathers the audience.
By the time someone submits content to Cadmium, they're invested. That's the perfect moment to activate them as an advocate — and Snöball does it inside the same workflow, so nothing extra lands on your team.
Activation timed to submission
When a speaker or presenter submits content in Cadmium, Snöball activates them as an advocate — right when they're most engaged with your event.
Content details in every share
Presentation titles, session details, abstract data — all pulled from Cadmium into personalized shares. Their content is the hook for their audience.
One workflow, two outcomes
Your team collects content. Snöball collects an audience. Both happen inside the workflow your contributors are already in — no extra steps, no extra tools.
One content submission. A contributor's network engaged.
Give every speaker a page built for them.
When enabled, every speaker pulled from Cadmium gets their own custom landing page — with a personal video message, their specific presentation details, and a one-click registration path for their audience.
Your speakers, presenters, and award recipients have audiences. Use them.
Snöball gives every Cadmium content contributor their own branded share — with their content details embedded and ready to send to their network.
Four steps. Zero extra lift.
A contributor submits content
Cadmium handles content collection — abstracts, presentations, sessions, awards. The system of record for everything contributors create.
Snöball activates that contributor
Their personalized share is generated automatically — their content title and details embedded. They share their work, you get registrations.
Their network signs up
Content contributors built their audiences over years. When they share what they're presenting, that audience converts.
You see contributor-driven growth
Per-contributor attribution shows you which speakers and presenters moved the needle. Use it for invitations, thank-yous, and renewal conversations.
Turn your content collection into a growth channel.
See how Snöball and Cadmium turn content contributors into compounding registrations.
