Integrations / Lineup Ninja
Snöball Lineup Ninja Integration

Your agenda evolves. Your campaigns evolve with it.

Lineup Ninja powers your speaker and session management. Snöball turns every confirmed session into a real-time advocacy campaign — automatically updated as your agenda changes.

Lineup Ninja manages your agenda
Snöball promotes it in real time
Why it works

Lineup Ninja keeps your agenda current. Snöball keeps your promotion current.

Modern event teams move fast — agendas shift, speakers get added, tracks get reshuffled. Lineup Ninja handles that velocity. Snöball plugs in so your promotion stays accurate without manual updates.

01

Real-time session and speaker sync

When you update an agenda in Lineup Ninja, Snöball updates within minutes. No stale share assets floating around with last week's session times.

02

Session-specific share assets

Every speaker's share is personalized to their specific session — title, time, track. When the session details change, so do the shares.

03

Built for multi-track, multi-day events

Complex agendas with parallel tracks and multiple days? Snöball handles the personalization at full complexity — every speaker sees their own version.

How the loop works

One agile agenda. Always-accurate promotion.

1
Session confirmed in Lineup Ninja
2
Speaker shares Snöball activates
3
Network registers with accurate details
4
Agenda updates? Shares update too
Optional add-on

Give every speaker a page built for them.

When enabled, every speaker pulled from Lineup Ninja gets their own custom landing page — with a personal video message, their specific session details, and a one-click registration path for their audience.

Personal video message Each speaker records a short video that lives on their page — making the invitation feel direct, not corporate.
Their role in the event, front and center Session details, schedule, and context — pulled from Lineup Ninja so the page is accurate without anyone updating it.
One-click registration for their network Visitors land, watch, click — and register through a flow attributed back to the speaker who invited them.
Snöball

Agile event teams need agile advocacy.

Snöball gives every Lineup Ninja speaker their own branded share — always current with the latest session details, no matter how many times the agenda evolves.

17+
Social channels Supported for sharing across the platforms your audience already uses
Multi-track
Complex agendas, handled Parallel tracks, multiple days, frequent changes — personalization stays accurate
Real-time
Updates within minutes Change a session in Lineup Ninja, the corresponding shares reflect it almost immediately
How it works

Four steps. Zero extra lift.

01
Lineup Ninja

Your agenda evolves

Lineup Ninja handles the velocity of modern event programming — agile workflows, frequent changes, complex multi-track schedules.

02
Snöball

Snöball stays current automatically

Every speaker share reflects the latest session details. No manual updates, no outdated graphics, no apologies for stale info.

03
Snöball

Speakers share with confidence

Speakers know their share is accurate. Their network registers with the right session times and track info, every time.

04
Snöball

You see what's driving growth

Per-speaker, per-session attribution shows you which sessions and which speakers are pulling registrations — gold for next year's planning.

Get started

Keep your promotion as current as your agenda.

See how Snöball and Lineup Ninja turn agile event programming into compounding registrations.

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