Press
We get by with a little help from our influencers.
Check out this collection packed with fresh event marketing articles.

U.S. Events Industry Unites Behind ECA Push to Protect Innovation at Tradeshows
Snöcap this week: ECA rallies 100 groups against an FCC tradeshow rule, DWTC’s Dubai expansion, Opus Origin’s new hire, Snöball’s COO and more.

Informa Enters the $6.8 Trillion Wellness Economy With Acquisition of Global Wellness Summit and Institute
Snöcap this week: Informa acquires Global Wellness Summit and Institute, AEO’s new chair, a Morocco trade fair launch and more event news.

Ai4’s Rapid Growth and SISO’s Attendee Challenge: Key Takeaways from Two Major Industry Events
Snöcap this week: Forge’s launch, UK exhibitions’ £11.7bn impact, DWTC’s H2 calendar, GamePlan’s debut and Snöball’s P2P spotlight at MEES 2026.
