Event marketing learning blogs
One in four associations fail to track carbon footprint: ICCA and Destination Canada report
This week’s Snöcap covers top updates from the UFI Global Congress, plus new reports, major partnerships, Expo!Expo! news, tech award finalists and this week’s job openings.
Top announcements from UFI Global Congress 2025
This week’s Snöcap covers top updates from the UFI Global Congress, plus new reports, major partnerships, Expo!Expo! news, tech award finalists and this week’s job openings.
UFI gears up for historic centennial celebration at the 92nd Global Congress
Snöcap brings you this week’s top event stories — UFI’s centennial Global Congress, major industry updates, new launches, and who’s hiring.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
Snöball releases 2026 edition of event industry’s only Peer-to-Peer Marketing Benchmark Report
Snöcap brings you the latest event headlines! Snöball’s 2026 Benchmark Report, leadership moves, new guides, and key industry updates.
Messe München and dmg events to launch bauma SAUDI ARABIA in 2027
Big moves in the event world: bauma heads to Saudi Arabia in 2027! Plus the latest from UFI, NEC Group, DWTC, and more in this week’s Snöcap.
The event marketers newsletter
