March 15-20, 2025
457
Social shares
731
Referral CTAs
26.81%
conversion rate
Industry: Electronics
Manufacturing
CASE STUDY
5,199 electronics industry pros mobilized at Apex Expo 2025 with a 26.81% registration conversion rate
March 15-20, 2025
Event Overview
APEX EXPO is a leading event organized by the Global Electronics Association (formerly IPC). The 2025 edition in March marked the 25th anniversary of the premiere event for the electronics manufacturing industry and saw the participation of 3,541 attendees and 402 exhibiting companies.
The event was held from March 15–20 at the Anaheim Convention Center and brought together engineers, designers, executives, and innovators from 39 countries for a week of technical education, standards development, and product innovation.
For its 25th anniversary edition, APEX EXPO partnered with Snöball to amplify visibility, mobilize stakeholders, and drive meaningful engagement across the electronics manufacturing community.
How we
did it
We ran an 8-week Attendee Acquisition campaign for the event, starting February 19.
Four reminder campaigns—launched at 8 weeks, 4 weeks, 2 weeks, and 48 hours out—kept the momentum going with consistent nudges.
Snöball mobilized 5,199 advocates across attendee, exhibitor, and speaker groups through targeted emails encouraging them to promote their presence.
Equipped participants with easy-to-share personalized promotional materials through 17+ social channels to maximize authentic sharing across diverse networks.
Generated 96 direct ticket conversions that would have otherwise been missed, directly attributable through Snöball's unique and powerful tracking capabilities.
Achieved exceptional advocate engagement with 4,111 attendees, 983 exhibitors, and 105 speakers actively participating in promotion efforts.
Created a seamless sharing experience that drove high adoption rates among typically hard-to-engage exhibitors, enabling effective cross-promotion without requiring complex technical steps.
Delivered real-time analytics to identify top advocates and refine outreach strategies mid-campaign.
Creating a streamlined sharing journey for stronger participation, including from exhibitors—often the hardest group to activate—helping drive sustained pre-event awareness and event sign-ups.
Mobilizing Participants
4,111
attendees mobilized
Meet Mark, electronics professional!
He has just signed up to attend Apex Expo 2025.
Mark is immediately shown a personalized share page to invite his professional network and amplify the event’s visibility.
Mobilizing
industry speakers
105
Speakers mobilized
Meet Debbie, an industry speakers!
She is set to speak at Apex Expo 2025. An email from Snöball provides her a personalized landing page and a customized toolkit so she can invite her network to her sessions.
Mobilizing
Exhibitors
983
Exhibitors mobilized
Meet Frederick, electronics industry exhibitor!
He is set to represent his company at Apex Expo.
Frederick gets a personalized promo kit from Snöball with trackable links, helping him invite his network and visit their stand at the event.
Tech Stack
Registration was powered by a direct integration with Maritz (CDS). Once they signed-up, registrants were prompted to share their participation at the event through Snöball’s peer-to-peer social amplification widget transforming every registrant into an instant advocate. The integration didn’t just spark sharing; it tracked the snowball effect in detail, showing who shared, where, and how far their influence reached.
Peer-to-peer
marketing campaign
performance
Snöball’s peer-to-peer marketing platform successfully mobilized advocates across the electronics manufacturing industry, driving significant attendance despite a compressed timeline.
457
Social shares – led by LinkedIn at 53.4%
47.05%
Exhibitor adoption rate
26.81%
Conversion rate. Of the 731 referral CTAs made, 196 registered for the event
42.4%
Email open rate, 8.8% click rate
CLIENTS LOVE US. WE DO TO
Deanne JandaMarketing Director, Events and Membership at Global Electronics Association (formerly known as IPC)
