What can you Snöball?
Peer-Driven Use Cases To Inspire Your Next Referral Marketing Campaign
Call for Speakers
→ Attract more session submissions
→ Generate interest
→ Help shape the program
→ Start event awareness ahead of registration
Speaker Promotion
→ Promote the event and their session
→ Atomize content for amplified reach
→ Personal video invites
→ Incentivize and reward speaker referrals
Attendee Advocacy
→ Generate FOMO pre-event
→ Social proof your event
→ Attract highly qualified attendees
→ Reward your MVA (Most Valuable Advocate)
Exhibitor Marketing
→ Automate exhibitor outreach
→ Generate promotional toolkits
→ Gamify and reward partner referrals
→ Curate partner videos
On-Demand Lead Gen
→ Leverage content as a lead magnet
→ Atomize content for amplified reach
→ Acquire a new audience for your events
→ Cross-promote upcoming events
Awards Promotion
→ Drive nominations
→ Celebrate recognition
→ Gain visibility and acknowledgement
→ Bring along others to the ceremony
Content Amplification
→ Expand your content reach
→ Generate qualified leads from your content
→ Turn your passive content into active promotion
→ Prompt sharing immediately after content download
Membership Recruitment
→ Spotlight all your members
→ Run member-get-a-member campaigns
→ Incentivize members and chapters to promote
→ Enable every new member to promote
Advocacy Campaign
→ Rally all your stakeholders behind your cause
→ Advocate and expand the reach of your message
→ Track and reward top advocates
→ Gather insights by inviting user generated content
Onsite Brand Activation
→ Set engagement on fire with themed campaigns
→ Introduce fun engaging activations
→ Start a lead-gen campaign that sparks social sharing
→ Tie it to a campaign goal such driving registration
Grants Applications
→ Give your grants applications extra reach
→ Increase applications by amplifying each entry
→ Applicant to applicant promotion increases entries
→ Incentivize and reward applicants
Certification Promotion
→ Spotlight accomplishments
→ Give users the chance to brag about their certification
→ Expand your certification program visibility and reach
→ Leverage this ongoing advocate promotion
