Snöball partners with UFI as official and exclusive digital marketing partner
April 24, 2025 (Montreal) – Snöball is thrilled to join forces with UFI, The Global Association of the Exhibition Industry, as their official and exclusive digital marketing partner for 2025. This collaboration will leverage Snöball’s peer-to-peer marketing expertise to boost the promotion and engagement of UFI’s premier global events.
As part of this partnership, Snöball will deliver tailored digital marketing services for UFI’s flagship events in 2025, including:
- UFI MEA Conference – April 28-30, 2025 in Cairo, Egypt at the Cairo International Convention Centre
- Global Exhibitions Day – June 4, 2025
- UFI European Events Week – June 3-7, 2025 in Thessaloniki, Greece at TIF HELEXPO
- UFI Global Congress – November 19-22, 2025 in Hong Kong at AsiaWorld-Expo
Pierre Aurelien Vidon, Head of Marketing and Communications at UFI, said: “We’re excited to partner with Snöball, whose innovative approach aligns perfectly with UFI’s commitment to driving engagement and amplifying the global reach of our events, including our Global Exhibitions Day (GED) campaign.
This collaboration will enable us to further empower our community, creating deeper connections, stronger networks, and providing our members and speakers new tools to effectively communicate when interacting with UFI’s initiatives and events.”
The partnership marks another step forward for Snöball’s commitment to authentic, organic growth by leveraging the power of peer-to-peer marketing in supporting the global exhibition industry and UFI members
The partnership represents a forward-thinking approach to exhibition industry marketing, emphasizing community-driven promotion that creates meaningful connections.
About UFI:
UFI stands as the global association for the exhibition industry, representing tradeshow organizers, exhibition centers, and industry associations worldwide. With a network spanning approximately 50,000 industry professionals and partnerships with 60 national and regional associations, UFI champions the interests and advancement of the exhibition sector globally.
About Snöball:
Snöball is a peer-to-peer marketing solution that mobilizes your event’s existing audience into becoming influential promoters in referring the right audience to your event. Uniquely offering peer-to-peer referrals across 14 social networks to amplify your content reach, and grow your audience, with one-off event or annual solutions. With limited time and resources on your hands, Snöball’s event marketing experts fully manage and run personalized referral marketing campaigns for you.
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Rachel Stephan
CEO – Founder
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