Snöball Introduces Reel Snö to Bring Personalized Video to Event Advocacy
Snöcap: Snöball launches Reel Snö, bringing personalized video to event advocacy, as CloserStill acquires ROAR B2B and European exhibition visits hit 49.9M.
Press
Fresh from the Snöball newsroom.
Browse our latest updates, collabs, and industry coverage.
People Remain the Most Powerful Channel for Pre-Event Discovery, Freeman Report Finds
Snöcap this week: Freeman finds people drive event discovery, UK event budgets hit a two-year high, GL events Q3 revenue jumps 44.3% and Diversified buys SBM.
Informa to Acquire Clarion Events for $2.96 Billion in Landmark Industry Deal
Snöcap this week: Informa agrees to buy Clarion for $2.96bn, ExCeL London appoints a new CIO, and IMEX America and UFI prepare for major events.
Informa and RX Hold Top Two Spots, Clarion Reclaims Third in GT Stax Top 20 Ranking of Exhibition Organizers
Snöcap this week: Informa leads GT Stax’s Top 20, Clarion rises to third, CEIR Predict weighs recovery and IMEX America unveils its 2026 plans.
Forge Announces New Portfolio Leadership Team To Boost Growth Across Key Markets
Snöcap this week: Forge names four portfolio leaders, TSE Gold 100 winners, AEV elects Jeremy Rees as chair, plus new execs at CloserStill and dmg events.
IFES and IAPCO Expand Collaboration Around Sustainability and Workforce Development
Snöcap this week: IFES and IAPCO renew ties on sustainability, MeasureUp 2026’s biggest ideas, RX names UX chief, and a new network for veteran event pros.
U.S. Events Industry Unites Behind ECA Push to Protect Innovation at Tradeshows
Snöcap this week: ECA rallies 100 groups against an FCC tradeshow rule, DWTC’s Dubai expansion, Opus Origin’s new hire, Snöball’s COO and more.
Informa Enters the $6.8 Trillion Wellness Economy With Acquisition of Global Wellness Summit and Institute
Snöcap this week: Informa acquires Global Wellness Summit and Institute, AEO’s new chair, a Morocco trade fair launch and more event news.
Ai4’s Rapid Growth and SISO’s Attendee Challenge: Key Takeaways from Two Major Industry Events
Snöcap this week: Forge’s launch, UK exhibitions’ £11.7bn impact, DWTC’s H2 calendar, GamePlan’s debut and Snöball’s P2P spotlight at MEES 2026.
Emerald and Questex Debut Forge, North America’s Largest B2B Events and Media Company
Snöcap this week: Forge’s launch, UK exhibitions’ £11.7bn impact, DWTC’s H2 calendar, GamePlan’s debut and Snöball’s P2P spotlight at MEES 2026.
