Emerald and Questex Debut Forge, North America’s Largest B2B Events and Media Company
Snöcap this week: Forge’s launch, UK exhibitions’ £11.7bn impact, DWTC’s H2 calendar, GamePlan’s debut and Snöball’s P2P spotlight at MEES 2026.
Press
Fresh from the Snöball newsroom.
Browse our latest updates, collabs, and industry coverage.
Snöball and Visit by GES Partner to Integrate Peer-to-Peer Sharing Into Event Registration
Snöcap this week: Snöball partners with Visit by GES on registration sharing, Hyve Group opens a Miami office, plus Thailand’s MICE outlook and more.
Snöball and Visit by GES Partner to Turn Event Registrants into Advocates
New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
Easyfairs Expands Global Events Portfolio with Xpo Group and The AI Conference Acquisitions
Snöcap this week: Informa’s H1 revenue jumps 6.8%, Singapore targets tripling MICE tourism by 2040, Easyfairs launches a new trade fair, and TSNN debuts a podcast
Snöball Welcomes Tony Melis as Chief Operating Officer
Snöball appoints Tony Melis as Chief Operating Officer, strengthening its leadership team with deep event organizer expertise and strategic industry insight.
Informa H1 Revenue Jumps 6.8% On Strong Demand For B2B Live Events
Snöcap this week: Informa’s H1 revenue jumps 6.8%, Singapore targets tripling MICE tourism by 2040, Easyfairs launches a new trade fair, and TSNN debuts a podcast
Hyve Creates AI SuperVertical After Acquiring RAISE Summit, MACHINA Summit and Signal Week
Snöcap this week: Hyve’s new AI SuperVertical, GL Events’ 9% H1 revenue jump, Marie Browne to head ReedPop, Hamburg Messe-Explori deal, and more.
Events Lead Marketing Investment Growth in Latest IPA Bellwether Report
Snöcap this week: IPA data shows events lead marketing growth, Cvent’s $1bn rebrand, Messe Frankfurt’s LiGHT buy, and Apollo’s Emerald-Questex deal.
AI Adoption in Exhibitions Hits 91% Even as Growth Forecasts Cool: UFI Global Exhibition Barometer
Snöcap this week: UFI Barometer finds 91% AI adoption in exhibitions, Tom Glocer named Informa Chair-Elect, Hyve buys LegalTechTalk, and more.
Messe Frankfurt to Host 30+ International Guest Events in Q3 2026
Snöcap this week: Messe Frankfurt draws 30+ guest events, Hyve launches Ascend30 to 2030, Easyfairs Nordic buys Nordic Live Expo, Q1 trade shows dip.
