Continuing to Snöball in the Event Tech Space

Snöball partners with CLIPr


Continuing to Snöball in the Event Tech Space

Snöball announces official partnership with CLIPr

May 17, 2022 (MONTREAL) – Snöball, a word-of-mouth marketing and audience growth platform, today announced an official partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics, and subtopics. Snöball’s event marketing and social amplification capabilities, paired with CLIPr’s ability to create more searchable video content, will greatly increase content personalization and drive audience acquisition, retention, and engagement for event organizers.

Since the pandemic, the world has shifted to virtual and hybrid events, and huge amounts of video content have since been created. Leveraging this vast library of content allows event marketers and planners to drive audience growth and bring us together.

This is a golden opportunity for marketers to repurpose and maximize video content.

CLIPr’s VAM platform is designed to save time and increase productivity. It modernizes how customers manage and extract important moments of recorded video content so they can organize, search, interact and share with ease and efficiency. 

Commenting on the partnership, CLIPr Co-Founder and CEO  Humphrey Chen said:

“From the beginning, we’ve seen tremendous synergy between our two organizations. At CLIPr, we help our clients efficiently consume, measure, and manage mountains of video content. Snöball is the perfect complement because it will help amplify and promote the indexed video content to increase our clients’ content reach and grow their network. CLIPr’s VAM platform and the Snöball social amplification platform make for powerful marketing that any event marketer will want to leverage.”

This inspiring new partnership allows event marketers and planners to expand their audience acquisition and engagement pre-to-post events.

“When I discovered CLIPr, it was love at first sight! This is a match made in tech heavens that can help event marketers engage their audiences pre-to-post events by combining the power of people and content. This partnership combines the strength of each of our organizations to benefit our mutual clients. Snöball’s word-of-mouth marketing platform coupled with CLIPr’s video analysis and management platform can supercharge your content strategy, whether marketers want to amplify their content reach, increase their event attendance, or grow their community.”

For more information on CLIPr’s VAM platform, now with support of 31 different languages including English, French, German, and Spanish, visit To learn more about Snöball’s word-of-mouth marketing platform, go to:

About CLIPr:

CLIPr is a Video Analysis and Management (VAM) platform using AI and machine learning to help users quickly discover key moments within video content, enabling them to search, engage, interact and share with ease. CLIPr’s machine learning algorithms analyze audio and visual cues, indexing uploaded video content into topics that users can select to create highlight reels of their most important video moments to share and engage colleagues, customers, and their community. For more information, please visit

About Snöball:

Snöball is a word-of-mouth marketing platform, that mobilizes an event’s existing audience into becoming influential and trusted advocates to drive audience acquisition, retention, and engagement. Using peer-to-peer influence, Snöball increases content reach, grows a network, and amplifies events without amplifying budgets.  Empowering attendees, exhibitors, sponsors, and speakers to become influencers, Snöball’s word-of-mouth marketing helps event organizers put butts in seats and eyeballs on screens. It is the easiest way to get high-quality attendees to events, outside your existing audience.


Rachel Stephan

Ross Blume
Fusion Public Relations


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