This article originally appeared on Frost & Sullivan

Data integration, mixed reality and facial recognition on the rise.

Snöball, another tech start-up featured at Imex America, is also looking to capitalise on event influencer marketing. The technology generates branded landing pages for speakers, sponsors, exhibitors and attendees, populated with their custom information to promote their participation at the event. This, says Rachel Stephan, chief snöballer at the business, gives event professionals access to untapped potential participants and can help increase event brand awareness at scale.