Trust Peer-to-peer marketing, with confidence.
Security has always been a priority in how we build and operate Snöball. Over the past several months, we invited independent auditors to review our systems, processes, and controls and validate the standards we already work by.
We’re proud to share that Snöball is now officially SOC 2 certified, following a thorough third-party review of how we operate — from how we secure data, to how we manage access, run internal processes, and protect the systems our customers rely on every day.
What SOC 2 Is (and Why It Matters)
SOC 2 is a widely recognized standard for how companies manage security, reliability, and trust. It’s developed by the American Institute of CPAs (AICPA) and used by security, IT, and legal teams to evaluate whether a company operates with the right controls in place.
In simple terms, SOC 2 looks at whether a company:
- Protects data and systems from unauthorized access
- Manages who can see and change sensitive information
- Runs reliable, monitored systems
- Follows documented, repeatable internal processes
- Handles personal and business data responsibly
To become SOC 2 certified, an independent auditor reviews how a company actually operates — not just what it says on paper — and verifies that these controls are in place and working consistently over time.
For Snöball, this review covered far more than just customer data. It examined how we:
- Secure our platform and infrastructure
- Control internal access and permissions
- Manage systems, monitoring, and reliability
- Document and follow operational processes
- Handle sensitive information across teams and tools
In short: it validates how we run Snöball.
“Our customers trust us with their events, their communities, and their data. SOC 2 certification confirms that the way we operate behind the scenes — from security to internal processes — meets the standards serious organizations expect. And being the only peer-to-peer event marketing platform with this certification makes it easier for teams to choose growth without compromising on trust.” – Rachel Stephan, snöballer-in-chief
What This Means for Our Customers
For our customers, this provides added assurance that the way their data is handled has been independently reviewed and verified.
- Your data is protected by verified security controls
- Your IT, legal, and security teams get clear, straightforward answers
- You can adopt peer-to-peer marketing with confidence
Why This Matters
Peer-to-peer marketing is one of the most effective ways to grow events. But for many large organizations, adopting peer-to-peer has sometimes meant navigating strict security requirements and lengthy internal reviews.
Peer-to-peer marketing is built on trust between people. But behind that trust is a platform that has to handle data, access, systems, and internal operations with the same level of care.
SOC 2 certification confirms that Snöball operates with independently verified controls — not just around customer data, but across the systems and processes that support how our platform runs every day.
That means organizations can adopt peer-to-peer marketing knowing that the platform behind it has been reviewed for how it secures information, manages access, operates reliably, and follows disciplined internal practices.
With SOC 2 certification, Snöball is now positioned as the first and only peer-to-peer event marketing platform with independently verified security controls. This makes it easier for security-conscious organizations to adopt peer-to-peer without compromise.
What this changes for larger, more security-driven organizations:
- Peer-to-peer can be adopted without running into security roadblocks
- Procurement, legal, and IT teams have a recognized standard to review
- Event teams don’t have to choose between growth and compliance
Looking Ahead
SOC 2 certification is an important milestone and part of our ongoing commitment to operate with consistency, care, and accountability.
We’re excited to support organizations that operate under higher security standards, and to make peer-to-peer marketing accessible to teams who previously couldn’t move forward without this level of assurance.
About Snöball
Snöball is the peer-to-peer event marketing platform that turns your attendees, speakers, sponsors, and exhibitors into your most powerful growth channel.
By making it easy for every participant to share personalized event content with their networks, Snöball helps organizers expand reach, drive qualified registrations, and measure real ROI, right down to who influenced each conversion.
From global conferences to association meetings and corporate events, Snöball powers campaigns that build trust, amplify engagement, and retain your audience so they keep coming back year after year.
Learn more at snoball.events.
