Introducing Snöbank, the offering that lets a sponsor cover the cost of your campaign while you keep all the upside.
Here is the part most event teams already know.
Your Snöball peer-to-peer campaign earns its keep. When your attendees and speakers share, they drive registrations, and those registrations bring a return that dwarfs what the campaign costs to run. That math already works in your favor.
Snöbank changes a different number. Not whether the campaign pays off, but who covers the cost of running it.
The simple idea underneath
Your Snöball peer-to-peer campaign already gets your people sharing. Snöbank lets a sponsor fund the discount that fuels all that sharing, and in return their brand rides along on every share.
That is the whole concept. One sponsor underwrites the attendee discount. In exchange, their logo lands on every share card, their name sits inside the promo code, and their banner runs in the campaign email going to every registrant and speaker. The campaign that used to be a cost becomes a campaign that pays for itself.
It works because it sits on top of something you are already doing, not next to it. There is no new workflow to run and no new asset to build. The sharing was always going to happen. Snöbank just gives it a sponsor.
Built for both sides of the handshake
For organizers, it is a new tier you can sell tomorrow. Stack it on your existing packages as digital reach a sponsor cannot buy anywhere else. The discount driving every share is funded by the sponsor, so there is zero impact to your budget. And because each sponsor gets a unique promo code, the whole thing is trackable from day one. Easy to report on, easy to renew.
For sponsors, it is a placement that does something a banner ad never could. Their brand does not interrupt the audience. It travels with a personal recommendation from someone the reader already knows. They get organic reach into attendee networks through social shares, plus direct visibility to every registrant and speaker through the email campaign. Two audiences, one placement. And because the discount code carries their name, attribution is simple.
Three placements, one campaign
Here is where a Snöbank sponsor actually shows up.
Every share card. Their logo appears on every attendee and speaker card posted to LinkedIn, email, WhatsApp, and 17 plus other channels.
The discount code. “Save $300 with YOURCODE, compliments of Your Brand.” The sponsor becomes the reason your attendees register, the hero of the moment instead of a logo in the footer.
The email banner. Banner placement in the campaign email sent to every registrant and speaker. Direct reach to the full audience, not just the people who share.
Why it lands
Sponsorship has always asked brands to rent attention. Snöbank lets them borrow trust instead. The campaign was already working for you. Now a sponsor covers the cost of running it, and the people doing the sharing never know anything changed except that they had a discount worth talking about.
So your campaign keeps driving registrations and the return that comes with them. It just stops costing you anything to run, and starts adding a revenue line on top.
Add a new revenue line to your next campaign. Seventeen minutes, and we will walk you through how Snöbank fits your event and what to charge for it. Book a 17-min chat
