New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
Snöball, the peer-to-peer referral marketing solution for events, and Visit by GES, the all-in-one event registration software and management platform, today announced a partnership that connects the two products so organizers can turn their registrants into their #1 growth channel. With the integration live, Snöball’s social sharing technology now works directly inside the Visit by GES registration experience.
Here’s what it means in practice: when an attendee finishes registering for an event powered by Visit by GES, Snöball gives them the ability to share their excitement for attending across 17+ social channels, in the places they actually communicate and live online. Every share drives organic traffic and growth through that person’s own network, reaching new, highly relevant audiences and turning them into registrations. The result is a measurable referral channel that runs automatically alongside the organizer’s other marketing. Instead of relying on paid ads and cold outreach alone, organizers tap the trust and reach of the people already excited to attend.
The partnership pairs two complementary strengths. Visit by GES gives organizers complete control of the event lifecycle, including registration, ticketing, onsite technology, and analytics, for events of every size. Snöball layers on peer-to-peer advocacy, mobilizing attendees, speakers, and exhibitors to promote the event to their own networks. Together, the two products help organizers not just manage registration, but actively grow it.
“Our mission has always been to turn an event’s own audience into its most powerful growth channel,” said Rachel Stephan, Founder and CEO of Snöball. “Visit by GES powers some of the most respected events in the world, and this integration puts peer-to-peer sharing right at the moment attendees are most excited, the second they register. We’re thrilled to make that value effortless for their organizers.”
“At Visit by GES, we’re focused on giving organisers the tools to deliver meaningful experiences and measurable results,” said Cristina Achim, Head of Product Management at Visit. “Adding Snöball’s peer-to-peer sharing to our registration flow is a natural fit. It helps organisers extend their reach through people who know their events and have chosen to attend themselves, giving each recommendation greater relevance and credibility. This is a strong first step, and we’re excited about how the partnership can develop.”
Organizers interested in enabling Snöball within their Visit by GES events can learn more by clicking here.
About Snöball
Snöball is a peer-to-peer referral marketing solution that turns an event’s audience into its #1 growth channel. By mobilizing attendees, speakers, exhibitors, and members to share personalized campaigns across their social and professional networks, Snöball helps event organizers and associations drive measurable, advocacy-led registration growth. Snöball is trusted by leading organizers and associations, including RX, Informa, Clarion Events, and IAEE. Learn more at snoball.events.
About Visit by GES
Founded in the UK in 1992 and now part of the wider GES group, Visit is an event technology platform serving organisers, exhibitors and visitors. Its capabilities include registration, onsite solutions, access control, exhibitor and visitor apps, exhibitor management, lead capture and analytics. Visit was first to market with online registration in 1993 and self-service arrival in 2000. Its mission is to empower organisers with intuitive technology and expert support to deliver meaningful experiences and measurable success at scale, anywhere. Learn more at visitcloud.com.
Media Contacts
Snöball: Ian Davis, VP of Marketing, ian@snoball.events | Visit by GES: Adrian Balint, Marketing Manager, abalint@ges.com
