87% of exhibition companies now use AI tools: UFI’s latest Barometer
This week’s Snöcap highlights UFI data showing 87% AI adoption, GL events’ strong Exhibitions growth, Messe Stuttgart’s new trade fair in Bangkok and more.
Press
Fresh from the Snöball newsroom.
Browse our latest updates, collabs, and industry coverage.
DWTC and Informa partner to form ‘inD’, a new B2B Live Events business
Your weekly Snöcap event news update: DWTC & Informa launch inD, NürnbergMesse targets record 2026, ImpactXM-Jack Morton merge, Snöball earns SOC 2 Type II.
Fresh Snö Update: Snöball Is Now SOC 2 Type II Certified
Snöball is now SOC 2 Type II certified, following an independent review of our security, systems, and internal operations. Learn how this milestone makes peer-to-peer event marketing easier for security-conscious organizations.
In retention era, events that guide attendee journeys will lead 2026: Freeman
Your weekly Snöcap event industry roundup: Freeman’s retention wake-up call, GED 2026 theme revealed, Diversified USA’s acquisitions and event jobs.
Nineteen Group closes three acquisitions in a single week, promotes new CEO
First Snöcap of 2026: Nineteen Group’s acquisition spree, ECA’s 2026 policy agenda, German trade fair impact study, plus who’s hiring this week.
Snöball + Snapbar: A Picture-Perfect Integration
See how Snöball and Snapbar teamed up—thanks to Dahlia El Gazzar—to give INBOUND attendees AI-powered persona experiences they could share instantly.
Snöball announces official partnership with UFI
Snöball announces exclusive partnership with UFI for digital marketing solutions.
Snöball announces official partnership with Shepard
Snöball is thrilled to announce a partnership with Shepard, a leader in event production with a rich heritage spanning over a century.
LineUp Ninja and Snöball announce new partnership
Snöball is thrilled to announce our official partnership with UK-based event technology company Lineup Ninja to integrate the audience growth platform into their client base.
Continuing to Snöball in the event tech space – Clipr partnership
This inspiring new partnership between Snöball and CLIPr allows event marketers and planners to expand their audience acquisition and engagement pre-to-post event.
