Press
We get by with a little help from our influencers.
Check out this collection packed with fresh event marketing articles.

Hyve Creates AI SuperVertical After Acquiring RAISE Summit, MACHINA Summit and Signal Week
Snöcap this week: Hyve’s new AI SuperVertical, GL Events’ 9% H1 revenue jump, Marie Browne to head ReedPop, Hamburg Messe-Explori deal, and more.

Events Lead Marketing Investment Growth in Latest IPA Bellwether Report
Snöcap this week: IPA data shows events lead marketing growth, Cvent’s $1bn rebrand, Messe Frankfurt’s LiGHT buy, and Apollo’s Emerald-Questex deal.

AI Adoption in Exhibitions Hits 91% Even as Growth Forecasts Cool: UFI Global Exhibition Barometer
Snöcap this week: UFI Barometer finds 91% AI adoption in exhibitions, Tom Glocer named Informa Chair-Elect, Hyve buys LegalTechTalk, and more.
