Resources - Snöball

Let’s dig in ❆

Peer-to-peer marketing resource center

Chill

The Event marketers newsletter

This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.

The Peer-to-Peer Marketing Playbook for B2B events in 2025

Showcase live event buzz with a Social Wall—boost social proof, amplify reach, and drive engagement with real-time posts.

10 common virtual event mistakes (and how to avoid them)

10 How-to tips on repurposing your event content

Sevinars

A 7-min webinar series where you get the tip of the iceberg on pre-to-post event marketing practical tips, shared by event marketers for event marketers.

7 PPC strategies to convert with your event marketing

Leveraging Pay-Per-Click (PPC) advertising is crucial for driving attendance to your events. In our Sevinar with Laura Davidson from Tag Digital, we dove into

Past sevinars:

watch them on demand

7 PPC strategies to convert with your event marketing

How to use 7 psychological hacks to create compelling CTAs

7 insights on leveraging podcasting for event marketing success

7 tips to drive more event sign-ups with emails

Case studies

20,340

advocates mobilized

4,000

social shares (+122%)

6x ROI

Industry: B2B Show

Snöball mobilizes 20,340 beauty professionals and helped achieve an 18% attendance increase

1,323

Social shares

38.5%

Conversion rate

30x ROI

Industry: B2B food industry

Snöball boosts agri-food visitor sign-ups by 29.9% at SIAL Canada 2024

64%

Advocates mobilized

20,198

Landing page views

Best use of tech award by TSNN

Industry: Insurtech

Snöball mobilizes 64% insurtech industry professionals with 17,000+ email engagements and 2,000+ CTA referrals!

904

social shares

2,571

referral CTAs

36.3%

conversion rate

Industry: Healthcare

6,712 healthcare professionals deliver 37% registrations and 6X ROI

Peer-to-Peer
Marketing

2024 Benchmark Report

The first ever Peer-to-Peer Marketing Benchmark Report reveals how mobilizing your audience can skyrocket your event’s visibility by 51% and achieve conversion rates of 31.7% – without breaking the bank or loosing sleep.

Powering peer-driven growth

Let’s dig in ❆

Chill

Sevinars

Past sevinars:

Case studies

Case studies

20,340

4,000

6x ROI

1,323

38.5%

30x ROI

64%

20,198

904

2,571

36.3%

Peer-to-Peer Marketing

2024 Benchmark Report

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Peer-to-Peer
Marketing