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Chill

The Event marketers newsletter

This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.

UFI highlights ‘human connections and trust’ among top trends to watch in 2026

Our final Snöcap of 2025 covers UFI’s top trends for 2026, Messe München’s record €600m year, Asia-World Expo’s green milestone, plus fresh event jobs.

Event personalization tactics from Grip's webinar

“One Size Fits None”: 7 Event personalization tactics that actually move the needle

10 behavioral nudges for speaker submissions

10 behavioral nudges to boost last-minute speaker submissions

Sevinars

A 7-min webinar series where you get the tip of the iceberg on pre-to-post event marketing practical tips, shared by event marketers for event marketers.

7 insights on leveraging podcasting for event marketing success

How do you define event marketing success? For some, it means staying ahead of the curve and attracting and engaging audiences. One such channel

Past sevinars:

watch them on demand

7 insights on leveraging podcasting for event marketing success

7 tips to drive more event sign-ups with emails

7 dramatic changes in marketing events and how to prepare for the future

7 insider tips for producing effective event marketing videos

Case studies

20,340

advocates mobilized

4,000

social shares (+122%)

6x ROI

Industry: B2B Show

Snöball mobilizes 20,340 beauty professionals and helped achieve an 18% attendance increase

1,323

Social shares

38.5%

Conversion rate

30x ROI

Industry: B2B food industry

Snöball boosts agri-food visitor sign-ups by 29.9% at SIAL Canada 2024

64%

Advocates mobilized

20,198

Landing page views

Best use of tech award by TSNN

Industry: Insurtech

Snöball mobilizes 64% insurtech industry professionals with 17,000+ email engagements and 2,000+ CTA referrals!

904

social shares

2,571

referral CTAs

36.3%

conversion rate

Industry: Healthcare

6,712 healthcare professionals deliver 37% registrations and 6X ROI

Peer-to-Peer
Marketing

2024 Benchmark Report

The first ever Peer-to-Peer Marketing Benchmark Report reveals how mobilizing your audience can skyrocket your event’s visibility by 51% and achieve conversion rates of 31.7% – without breaking the bank or loosing sleep.

Powering peer-driven growth

Let’s dig in ❆

Chill

Sevinars

Past sevinars:

Case studies

Case studies

20,340

4,000

6x ROI

1,323

38.5%

30x ROI

64%

20,198

904

2,571

36.3%

Peer-to-Peer Marketing

2024 Benchmark Report

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Peer-to-Peer
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