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Chill
The Event marketers newsletter
This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.

UFI gears up for historic centennial celebration at the 92nd Global Congress
Snöcap brings you this week’s top event stories — UFI’s centennial Global Congress, major industry updates, new launches, and who’s hiring.
Sevinars

7 insights on leveraging podcasting for event marketing success
How do you define event marketing success? For some, it means staying ahead of the curve and attracting and engaging audiences. One such channel
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Case studies
Case studies
20,340
advocates mobilized
4,000
social shares (+122%)
6x ROI
1,323
Social shares
38.5%
Conversion rate
30x ROI
Industry: B2B food industry
64%
Advocates mobilized
20,198
Landing page views
Best use of tech award by TSNN
904
social shares
2,571
referral CTAs
36.3%
conversion rate
Industry: Healthcare
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Marketing
2024 Benchmark Report





