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Peer-to-peer marketing resource center

Chill
The Event marketers newsletter
This Snöball newsletter is an invitation to chill, sit back and learn something new about marketing events.

The Peer-to-Peer Marketing Playbook for B2B events in 2025
Showcase live event buzz with a Social Wall—boost social proof, amplify reach, and drive engagement with real-time posts.
Sevinars

7 PPC strategies to convert with your event marketing
Leveraging Pay-Per-Click (PPC) advertising is crucial for driving attendance to your events. In our Sevinar with Laura Davidson from Tag Digital, we dove into
Case studies
Case studies

20,340
advocates mobilized
4,000
social shares (+122%)
6x ROI

1,323
Social shares
38.5%
Conversion rate
30x ROI

Industry: B2B food industry


64%
Advocates mobilized
20,198
Landing page views
Best use of tech award by TSNN

904
social shares
2,571
referral CTAs
36.3%
conversion rate

Industry: Healthcare

Peer-to-Peer
Marketing
2024 Benchmark Report
