Event marketing learning blogs
In retention era, events that guide attendee journeys will lead 2026: Freeman
Your weekly Snöcap event industry roundup: Freeman’s retention wake-up call, GED 2026 theme revealed, Diversified USA’s acquisitions and event jobs.
Fresh Snö Update: Snöball Is Now SOC 2 Type II Certified
Snöball is now SOC 2 Type II certified, following an independent review of our security, systems, and internal operations. Learn how this milestone makes peer-to-peer event marketing easier for security-conscious organizations.
Nineteen Group closes three acquisitions in a single week, promotes new CEO
First Snöcap of 2026: Nineteen Group’s acquisition spree, ECA’s 2026 policy agenda, German trade fair impact study, plus who’s hiring this week.
The Practical AI Playbook For Event Marketers (with tools and prompts)
A practical 2026 guide showing event marketers how to use AI workflows to save time, boost registrations, and personalize campaigns.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
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