Events are the main place business professionals gather en masse to make new connections and spread their organization’s footprint into
Different delivery, different expectations, different experiences. We’re all intimately familiar with the difference between virtual and in-person events. But, what
As the world keeps turning and official pandemic restrictions are rolled back, events will see a return to normal…or whatever
We’ve all heard about shifting and pivoting to virtual (or ‘shivoting’ as Dahlia El Gazzar might say) and how events
Event marketing learning blogs

4 ways choosing the wrong event influencer can BackFYRE
We’re going to come right out and say it: not all influencers are a good fit for your event influencer

Influencer Marketing – Providing Value or Overused Term? by Making a Marketer Podcast
This article originally appeared on Making a Marketer The term “Influencer Marketing” has been very hot, especially in light of

Harness the Kardashian Effect to Market Your Event by SmartMeetings
This article originally appeared on SmartMeetings New Apps Make Event Influencer Marketing Easy When Kim Kardashian posts a photo of

IMEX America 2018 influencer wrap-up
Thousands descended upon Las Vegas for IMEX 2018, and by all accounts it was a great success. We especially enjoyed

Harness The Power Of Influencer Marketing With Snöball by Corporate Event News
This article originally appeared on Corporate Event News Merriam-Webster defines snowball effect as a situation in which one action or

Micro-Influencer Event Marketing: The Why & How Right Now by Hubb
This article originally appeared on Hubb Raise your hand if someone you follow on social media, but don’t know, has
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