Event marketing learning blogs
7 psychological hacks to create compelling CTAs
In this sevinar, author Nancy Harhut shares 7 psychological hacks to craft CTAs that convert—backed by behavioral science and proven event results.
How to overcome LinkedIn’s dreaded ‘image squeeze’ with Snöball
Event marketers have faced a significant challenge on LinkedIn: images with links are now reduced to small thumbnails. At Snöball, we’ve developed a solution to overcome this challenge.
Snöball announces official partnership with Shepard
Snöball is thrilled to announce a partnership with Shepard, a leader in event production with a rich heritage spanning over a century.
Event marketing best practices: Key takeaways from Event Tech Live
We have put together our top tips for marketing your event. From building a community to getting more referrals, we share everything we know to help you.
Marketing your events for niche audiences
Marketing to niche event audiences can be very tricky. How do you find more people who may be interested in your event? What marketing channels should I use? These are great questions, and we will take a deeper dive into these in this blog post.
Word-of-mouth marketing vs. paid advertising: Which strategy delivers better results?
Paid advertising and an attendee referral marketing program (word-of-mouth marketing) should work together as one. Word-of-mouth marketing can humanize your event marketing unlike paid ads, increase ticket sales, and social proof your event.
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