Event marketing learning blogs
Why Peer-to-Peer marketing delivers higher event ROI without increasing your budget
Flat budgets. Rising costs. Learn how peer-to-peer marketing boosts event ROI without increasing spend — and the data to back it up
Informa extends Cannes partnership, to deliver World AI Cannes Festival from 2027
This week’s Snöcap: Informa expands AI Cannes partnership, IAEE acquires Exhibitor Group, UFI launches learning hub, CTA names new CEO, jobs and more.
Emerald’s new magazine Sightline partners with Snöball for marketing
This week’s Snöcap covers Sightline x Snöball partnership, 2026 event tech trends, AEO’s AI training, sustainability wins, UFI awards, and more.
87% of exhibition companies now use AI tools: UFI’s latest Barometer
This week’s Snöcap highlights UFI data showing 87% AI adoption, GL events’ strong Exhibitions growth, Messe Stuttgart’s new trade fair in Bangkok and more.
How to Create a Winning Event Email Marketing Campaign (Before, During & After)
Struggling with low event email engagement? Discover a new peer-led email framework that builds trust, cuts inbox fatigue, and lifts registrations.
DWTC and Informa partner to form ‘inD’, a new B2B Live Events business
Your weekly Snöcap event news update: DWTC & Informa launch inD, NürnbergMesse targets record 2026, ImpactXM-Jack Morton merge, Snöball earns SOC 2 Type II.
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