Event marketing learning blogs

Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.

Snöball and MICEtribe Partner to Turn Every Event Registration into a Growth Engine
Snöball now integrates with MICEtribe, turning every event registration into a referral that drives new sign-ups. One audience, one workflow, compounding growth.

The Convince Your Boss Letter is Dead – 15 Events Show What’s Replacing It
These 15 events ditched the standard convince your boss letter and built ROI calculators, AI tools, and real outcome stories instead. Here’s what they did.

UFI Renews Digital Partnership with Snöball
When UFI — The Global Association of the Exhibition Industry — set out to amplify the voice of an entire

Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.

How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
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