Event marketing learning blogs
Why Peer-to-Peer marketing delivers higher event ROI without increasing your budget
Flat budgets. Rising costs. Learn how peer-to-peer marketing boosts event ROI without increasing spend — and the data to back it up
How to Create a Winning Event Email Marketing Campaign (Before, During & After)
Struggling with low event email engagement? Discover a new peer-led email framework that builds trust, cuts inbox fatigue, and lifts registrations.
Fresh Snö Update: Snöball Is Now SOC 2 Type II Certified
Snöball is now SOC 2 Type II certified, following an independent review of our security, systems, and internal operations. Learn how this milestone makes peer-to-peer event marketing easier for security-conscious organizations.
The Practical AI Playbook For Event Marketers (with tools and prompts)
A practical 2026 guide showing event marketers how to use AI workflows to save time, boost registrations, and personalize campaigns.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
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