Event marketing learning blogs
UFI Renews Digital Partnership with Snöball
When UFI — The Global Association of the Exhibition Industry — set out to amplify the voice of an entire
Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.
How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.
Peer Intelligence: The Missing Layer in Event Marketing Strategy
Peer Intelligence is the missing layer in event marketing. See how top organizers use audience behavior data to drive attendance and eliminate guesswork.
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