Event marketing learning blogs

Snöball announces official partnership with Shepard
Snöball is thrilled to announce a partnership with Shepard, a leader in event production with a rich heritage spanning over a century.

Event marketing best practices: Key takeaways from Event Tech Live
We have put together our top tips for marketing your event. From building a community to getting more referrals, we share everything we know to help you.

Marketing your events for niche audiences
Marketing to niche event audiences can be very tricky. How do you find more people who may be interested in your event? What marketing channels should I use? These are great questions, and we will take a deeper dive into these in this blog post.

Word-of-mouth marketing vs. paid advertising: Which strategy delivers better results?
Paid advertising and an attendee referral marketing program (word-of-mouth marketing) should work together as one. Word-of-mouth marketing can humanize your event marketing unlike paid ads, increase ticket sales, and social proof your event.

10 How-to tips on repurposing your event content
Are you struggling to make the most of your event marketing content? Repurposing your content is a smart way to extend its life and reach a larger audience. Our blog post provides you with ten actionable tips to repurpose your event marketing content effectively.

Let your speakers do the talking
Numerous studies have shown that registrants now need between 5 to 15 touch points before they commit to an event.
As a marketer, you’re doing your best to reach your audience in all the right places.
But what if everything you’re doing on your own just isn’t enough?
On average, Snöball’s customers get 30% more event registrants than their peers.

The event marketers newsletter