Attendee retention gets the headlines, but sponsor churn is the quieter crisis reshaping event revenue. A conversation with sponsorship strategist
Event marketing learning blogs
What Your Event’s Promo Codes Can Tell You About Attribution
Event promo codes can do more than offer discounts. Learn how they help track registrations, measure peer-to-peer marketing, and improve campaigns.
Top 4 Monetization Opportunities in Peer-to-Peer Event Marketing
Discover 4 monetization opportunities in peer-to-peer event marketing, from sponsored share cards and promo codes to campaign emails and Snöbank.
Snöball and Visit by GES Partner to Turn Event Registrants into Advocates
New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
Snöball Welcomes Tony Melis as Chief Operating Officer
Snöball appoints Tony Melis as Chief Operating Officer, strengthening its leadership team with deep event organizer expertise and strategic industry insight.
Exhibitor Retention for Events: Why Exhibitors Don’t Rebook & How to Win Them Back
Industry exhibitor retention sits at ~62%, and only 44% of first-time exhibitors return. Here’s what high-retention shows do differently, and the data behind why exhibitors walk away.
Sponsor Retention for Events: Why Sponsors Walk Away and How to Keep Them
Attendee retention gets the headlines, but sponsor churn is the quieter crisis reshaping event revenue. A conversation with sponsorship strategist
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