Event marketing learning blogs

Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.

Snöball and MICEtribe Partner to Turn Every Event Registration into a Growth Engine
Snöball now integrates with MICEtribe, turning every event registration into a referral that drives new sign-ups. One audience, one workflow, compounding growth.

The Convince Your Boss Letter is Dead – 14 Events Show What’s Replacing It
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.

Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.

How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.

Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
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